Lifecycle Marketing Manager

Job not on LinkedIn

🔥 4 minutes ago

🇺🇸 United States – Remote

💵 $105k - $115k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Branch

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2014

🔌 API

🤝 B2B

☁️ SaaS

💰 $282M Series F on 2022-02

API • B2B • SaaS

Branch is a mobile growth company that provides a comprehensive growth platform designed to maximize the value of digital strategies. Their services focus on improving customer engagement, optimizing advertising performance through sophisticated attribution, and ensuring compliance with data protection regulations. Serving over 100,000 companies from startups to Fortune 500 brands, Branch helps businesses create seamless user experiences across various channels, drive conversions, and achieve significant growth in mobile apps and engagement metrics.

📋 Description

• Design and execute lifecycle marketing campaigns focused on acquisition, engagement, retention, and reactivation across the customer journey. • Develop and maintain audience segmentation strategies to deliver personalized messaging and experiences through marketing automation platforms. • Maintain and optimize custom branded solutions lifecycle communications, including dynamic content, value propositions, legal disclosures, and automated customer journeys. • Analyze the end-to-end customer experience to identify friction points, improve engagement, and uncover revenue opportunities in partnership with Product, Data, Professional Services, and Sales teams. • Establish and monitor KPIs to evaluate campaign effectiveness, engagement, retention, and ROI. Conduct A/B testing and experimentation to continuously improve performance. • Partner with Product teams on Product-driven initiatives, customer survey strategy and implementation while leveraging customer feedback and behavioral insights to inform lifecycle and product improvements. • Work closely with Content and Creative teams to develop compelling, on-brand lifecycle communications and campaign assets.

🎯 Requirements

• 3–5 years of experience in lifecycle marketing, CRM, or retention marketing, preferably within a high-growth environment. • Advanced experience with Braze and strong technical knowledge of email marketing and customer journey orchestration. • Strong analytical skills with experience using tools such as Google Sheets, Looker, or similar reporting platforms. • Demonstrated success partnering with Product, Engineering, Professional Services, and other cross-functional stakeholders. • Experience in financial services or fintech preferred. • Proven track record of developing lifecycle marketing strategies that drive measurable engagement, retention, and revenue growth. • Excellent organizational, communication, and project management skills with the ability to manage multiple priorities in a fast-paced environment. • Aptitude and interest in leveraging AI tools and platforms to improve marketing execution, personalization, operational efficiency, and campaign performance.

🏖️ Benefits

• Market-leading medical, dental, and vision insurance • Stock options • Free Premium-Tier Origin Financial Wellness subscription • Monthly home-office stipend • 401k (TransAmerica) • 12-weeks paid parental leave for birthing and non-birthing parents • Flexible time off + sick and safe time • 11 paid company holidays • Branch@Branch Same Day Pay Option