Lifecycle Marketing Manager

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🔥 12 hours ago

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Brightside Health

WebsiteLinkedInAll Job Openings

51 - 200 employees

⚕️ Healthcare Insurance

🧘 Wellness

☁️ SaaS

Healthcare Insurance • Wellness • SaaS

Brightside Health is an online mental health service provider that offers personalized care for individuals experiencing anxiety, depression, PTSD, bipolar disorder, and more. They provide both therapy and psychiatric services, including medication management, through a virtual platform. Brightside takes a personalized approach with 1:1 support, quick access to licensed professionals, and a focus on measurable results. Their innovative offerings include a Crisis Care program specifically for individuals with a high risk of suicide. The service is designed to be accessible and is covered by insurance, providing convenient mental health care options for patients aged 13 and up.

📋 Description

• Become the expert on and advocate for our members, acting as the owner of the customer journey • Develop lead nurture and newsletter campaigns to increase purchase rate • Develop and optimize onboarding workflows that educate and inspire members towards their treatment success. • Partner with cross-functional teams to understand barriers to member engagement and drive initiatives to improve check-ins, appointment booking, and attendance, where clinically appropriate. • Understand the drivers of member churn and develop programs to increase member retention. • Develop KPIs to gauge how effectively we are managing the member lifecycle. • Analyze programs to understand the impact they have on our success metrics, and balance our initiative portfolio to optimize KPIs.

🎯 Requirements

• 3+ years of experience managing b2c lifecycle marketing for a fast-paced marketing team • Strong quantitative and analytical skills; ability to use data to optimize day-to-day performance • Track record of strong collaboration and ability to influence across disparate teams and functions • Working knowledge of modern marketing automation tools to stand up lifecycle marketing programs • Experience working with health tech companies a plus • BA/BS degree or equivalent knowledge or experience.

🏖️ Benefits

• A competitive salary • Stock options so you have equity • Fully paid for comprehensive health care (medical, dental, vision) • Pet Insurance • Life Insurance & Short / Long Term Disability • 401k Plan • Unlimited PTO and sick leave • Parental Leave • Work remotely and whatever schedule works best for you • Additional memberships and perks