Marketing Lead – Hematology

🔥 21 minutes ago

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BeOne Medicines

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2010

🧬 Biotechnology

🏥 Healthcare

💊 Pharmaceuticals

Biotechnology • Healthcare • Pharmaceuticals

BeOne Medicines is a global oncology company domiciled in Switzerland that is discovering and developing innovative treatments that are more affordable and accessible to cancer patients worldwide. With a portfolio spanning hematology and solid tumors, BeOne is expediting the development of its diverse pipeline of novel therapeutics through its internal capabilities and collaborations. With a growing global team of more than 11,000 colleagues spanning six continents, the Company is committed to radically improving access to medicines for far more patients who need them.

📋 Description

• Maximize the performance of BeOne’s products in Germany • Develop and implement the defined go-to-market strategy • Achieve defined commercial targets using defined resources and investment budgets • Build an image, brand vision, and awareness for BeOne and its products in the hematology market • Develop and implement marketing strategies for current products and upcoming hematology franchise launches • Collaborate cross-functionally to create national brand plans and tactics aligned with international brand plans, including digital tactics • Develop national brand communications and activity plans with the Franchise Head and relevant cross-functional teams • Identify agencies, vendors, technologies, and tools that support tactic execution • Develop customer-centric promotional tools and materials for field force and general business use • Generate market insights with Sales, Market Access, Medical, Business Operations, and Business Analytics stakeholders • Support forecasting and brand budget planning and monitoring • Organize regular trainings and updates for Key Account Managers • Manage commercial projects, including contracts, invoicing, and communications • Keep management informed about market changes and competitor activities relevant to strategy • Participate in national and international scientific meetings, symposia, and workshops • Drive business decisions centered on patient care • Ensure compliance with ethical standards, BeOne’s Standards of Conduct, and applicable laws and regulations • Supervise (Senior) Product Managers, working students, and external suppliers

🎯 Requirements

• More than 5 years of qualified and successful work experience in commercial roles • Demonstrated success in a fast-growing, entrepreneurial commercial environment • Specific knowledge and reliable networks in the hematology market • High social competence and capacity for teamwork • Highly motivated, solution-oriented, and positive attitude • Strategic, success-oriented, and commercially oriented thinking and working • Exceptional communication and thought leadership • Solid knowledge of hematology is mandatory • Special knowledge and networks in lymphomas desirable • Medical and scientific expertise • Implementation and project-work skills • Good English and contemporary computer skills required, including MS Office • Fluency in both verbal and written English and German • Any other major European language is an advantage

🏖️ Benefits

• Approximately 25% travel • Equal opportunity employment