Digital Analytics Analyst, Mid-level

🕒 April 14

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banco BV

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1993

💸 Finance

🏦 Banking

💳 Fintech

💰 Debt Financing on 2022-07

Finance • Banking • Fintech

banco BV is a financial institution that offers a wide range of banking services to both individual consumers and businesses. It provides personal and corporate accounts, credit cards, loans, financing for vehicles and solar energy, insurance solutions, and investment services. The bank also focuses on digital solutions, such as mobile banking apps and open finance initiatives, to enhance accessibility and customer experience. As a versatile financial entity, banco BV caters to both private and corporate clients, providing comprehensive banking and financial services.

📋 Description

• Measure performance of digital campaigns and marketing/media initiatives • Monitor and analyze metrics such as CAC, ROI, ROAS, LTV, conversion rate and other efficiency KPIs • Support data analyses and metrics for digital products • Formulate hypotheses, interpret results, and generate strategic insights • Work with relational databases and large volumes of data • Contribute to the development of attribution models and advanced analyses

🎯 Requirements

• Advanced SQL: joins, CTEs, subqueries, aggregations, data cleansing and processing, and understanding of relational data models • Strong analytical skills: metric creation, hypothesis structuring, result interpretation, and data storytelling • Structured logical thinking: clarity in designing flows, rules, and validations • Knowledge of Digital Analytics and Web Analytics (GA4, Google Tag Manager, AppsFlyer, VWO, Personalization, etc.) • Understanding of digital marketing, the acquisition funnel, and campaign measurement

🏖️ Benefits

• Diversity and inclusion