Content Marketing Specialist

🕒 April 15

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Cadwell

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1979

🔧 Hardware

☁️ SaaS

🤝 B2B

Hardware • SaaS • B2B

<Cadwell> is a medical technology company that designs, manufactures, and supports neurodiagnostic, intraoperative neuromonitoring, and sleep diagnostic hardware and software. It provides EEG, EMG, nerve conduction, evoked potentials, neuromuscular ultrasound, IONM, polysomnography and home sleep apnea testing systems, clinical software (Sierra, Arc), cloud data management (CadLink), consumable electrodes and accessories, plus training, education, and technical support for healthcare providers.

📋 Description

• Develop and execute a comprehensive editorial calendar that aligns content outputs with product launch cycles and quarterly business objectives, measured by the consistency and completeness of planned content outputs relative to agreed-upon timelines. • Create, edit, and manage high-impact content, including digital ad campaigns, white papers, case studies, brochures, and catalogs for web, social media, and email, measured by stakeholder satisfaction, adherence to brand voice, and minimal revision cycles through internal review. • Lead content strategy for the company website (WordPress), ensuring site is optimized for both search engines and AI-driven answer engines (SEO/AEO), measured by directional improvement in audience engagement and content discoverability over defined review periods. • Collaborate with product management to develop tools that empower our global sales force to address clinical objections and community value across product and services lines, measured by utilization rates and qualitative feedback from the direct sales team and international distributors. • Maintain and enforce the content and editorial style guide to ensure messaging consistency across all public-facing touchpoints, from social media posts to large-scale trade show graphics, measured by cross-functional stakeholder feedback and periodic brand consistency audits. • Utilize project management and other marketing tech tools to manage publication schedules, agency relationships, and cross-departmental collaborations, measured by stakeholder feedback and the ability to manage competing priorities without disruption to output quality or deadlines. • Use GA4 and Salesforce data to measure campaign effectiveness, reporting on content utilization and ROI to inform future iterations. • Proficiency with AI-assisted content tools (such as ChatGPT, Claude, or Jasper) to accelerate content production, with a demonstrated understanding of how to apply human editorial judgment and regulatory review protocols to AI-generated output. • Perform other duties as requested, directed, or assigned.

🎯 Requirements

• Bachelor’s degree in marketing, communications, or related field • 3+ years of experience in content or product marketing, preferably within the B2B medical device or healthcare technology sector • A strong digital portfolio showcasing examples of marketing content and campaign development • Ability to distill complex concepts in neurodiagnostics, neuromonitoring, and sleep diagnostics into evidence-based, persuasive copy for digital and print. • Leverage Salesforce Account Engagement/Pardot to execute high-conversion, segmented email campaigns and automations. • Knowledge of Google Analytics (GA4) and website tracking protocols, including the implementation of UTM parameters to monitor asset performance and provide actionable insights across platforms. • Expert-level proficiency in creating and managing visual/writer content for LinkedIn, Meta, and X, spanning organic community engagement and paid social ad campaigns. • Understanding of the regulatory environment surrounding medical device promotion (FDA, HIPAA, GDPR), to ensure all content is evidence-based and compliant. • Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator), and WordPress. • Expertise in segmenting lead and customer databases to deliver personalized, high-conversion emails tailored to clinical personas. • Demonstrated passion for learning and mastering new marketing tools as the landscape evolves. • 10-20% travel to tradeshows, commercial events, and customer sites.

🏖️ Benefits

• Health insurance • 401(k) matching • Paid time off • Professional development opportunities