B2B Marketing Manager

🔥 7 hours ago

🇹🇷 Turkey – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Cambly Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

📚 Education

💰 $40M Series B on 2020-07

Education

Cambly Inc. is an e-learning platform that provides instant access to native English speakers through video chat. Designed for English learners, Cambly allows students to practice their language skills in a convenient and affordable manner, helping them gain confidence. Tutors on the platform earn money by assisting students from various countries in improving their English proficiency.

📋 Description

• Own the full development and execution of integrated B2B demand generation campaigns across multiple channels, focusing on MQL and pipeline creation • Manage the B2B content funnel, including writing and editing blog posts and creating case studies and whitepapers • Plan, execute, and measure online webinars, virtual summits, conferences, and hosted events • Design and implement targeted Account-Based Marketing strategies with the Enterprise Sales team • Maintain and grow the B2B LinkedIn social media presence • Monitor, analyze, and report on marketing performance, including conversion rates, CPL, and pipeline contribution • Manage the B2B marketing budget and allocate resources to maximize ROI • Collaborate with SDRs and AEs to ensure lead quality, smooth handoffs, and consistent messaging • Provide a detailed answer to “Why do you want to work at Cambly?” as part of the application

🎯 Requirements

• Native in Turkish • Fully proficient in English (C1/C2 level) for professional global communication • 5+ years of experience in B2B marketing, with a proven focus on lead/demand generation and pipeline growth • Proven experience developing yearly marketing plans and budget planning, with a track record of executing these plans in a timely and effective manner • Deep understanding of the Turkish B2B landscape, audience, and key industry verticals • Proven ability to create compelling B2B content, including writing original blog posts and developing persuasive case studies • Experience planning and executing successful online and offline B2B events • Prior experience building or executing formal Account-Based Marketing programs • Proactive entrepreneurial spirit and appetite for continual learning within a fast-paced startup environment • Hands-on experience running and optimizing LinkedIn Ads campaigns and managing B2B social media (preferred) • Experience in the EdTech, E-Learning, HR Software, or Well-being sector (preferred) • Prior experience working at a fast-growing startup (preferred) • Previous experience working in a remote and distributed team (preferred) • Excellent organizational and project management skills • Highly analytical, data-driven, and systematic approach

🏖️ Benefits

• Competitive salary • Professional development budget • Remote work • Paid time off available from your first month • Private health insurance • Access to Modern Health, offering 6 free coaching and 6 free therapy sessions • Dedicated lunch allowance • Internet allowance • Career growth and leadership opportunities based on experience and success • Network with prestigious HR and procurement teams across the Turkish market