Senior Product Marketing Manager

🔥 4 minutes ago

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $150k - $166k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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CampMinder

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2001

🏢 Enterprise

📚 Education

☁️ SaaS

Enterprise • Education • SaaS

CampMinder is a technology company that provides a comprehensive management platform for summer camps. Their user-friendly software includes over 20 camp-specific tools designed to streamline operations for camp directors, registrars, nurses, and staff coordinators. CampMinder's solutions cover various aspects of camp management, such as registration, health management, staff applications, communication, finance, and event management. The platform also features the Campanion app, which leverages facial recognition for sharing camp photos with families. With a customer-centric approach, CampMinder aims to support camp leaders in making every summer memorable while optimizing administrative tasks. Their service caters to camps of all sizes, from small day camps to large sleepaway camps. CampMinder combines a passion for summer camp with innovative technology to deliver reliable and scalable solutions that enhance the camp experience for families and staff alike.

📋 Description

• Work closely with our marketing team to develop and sharpen market messaging — building segment-specific narratives that resonate with the right program at the right moment, across both the buying journey and the customer lifecycle • Own the go-to-market narrative for product launches — partnering closely with customer success and product to ensure new features and capabilities reach customers with clear, timely, and consistent messaging • Manage customer communication around what's coming — including beta program coordination, closing the feedback loop with customers whose input shaped what we built, and keeping internal teams aligned on timing and messaging before anything goes out • Develop confidence-building messaging around our product roadmap — helping prospects understand where Campminder is going and helping existing customers feel good about staying • Lead the positioning and messaging strategy for AI-powered features — translating technical capabilities into clear, outcome-focused language that resonates with a non-technical, relationship-driven audience • Systematize what we already know — building repeatable processes that capture field intelligence from sales and customer success and translate it into sharper messaging and enablement assets over time

🎯 Requirements

• Experience developing segment-specific messaging for a vertical or relationship-driven market — you understand that the right message for a new prospect is different from the one that keeps a long-tenured customer feeling confident • A track record of bringing technical or AI-powered products to market for non-technical buyers — you know how to make new technology feel useful and trustworthy, not overwhelming • Comfort building in ambiguity — you've operated in environments where the function didn't fully exist yet, and you know how to set your own agenda, prioritize ruthlessly, and create structure without waiting for permission • A genuine instinct for cross-functional partnership, especially with marketing — you know how to build bridges, share ownership of the narrative, and move fast without creating friction • The ability to craft "here's where we're going" messaging with clarity and credibility — you don't need everything to be finished to write a story that builds trust • The ability to defend positioning decisions with evidence — you know how to ground messaging strategy in data and customer insight, and you're comfortable holding that line even when others have strong opinions about how the story should be told • Experience working across product, sales, and customer success without formal authority — you pull insight from every direction and bring coherence to it

🏖️ Benefits

• Robust medical, dental, and vision coverage options with generous employer contributions, plus a $500 employer HSA contribution for HSA-compatible plans • Ability to choose where you work - remotely, in the office, or a mix! • A variety of resources to support mental health and emotional well-being • 12 weeks of 100% paid parental leave for all new parents, including via adoption, surrogacy, and foster care • 401(k) with 4% company matching • Trust-Based (flexible) PTO (and yes, we use it!) • $900/year wellness allowance • Company-paid subscriptions, training, and support for using AI professionally and personally. We have a team dedicated to enabling our AI capabilities for our team members and our customers!