Marketing Campaign Specialist

🔥 10 minutes ago

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Capgemini

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1967

🏢 Enterprise

🤖 Artificial Intelligence

🔒 Cybersecurity

Enterprise • Artificial Intelligence • Cybersecurity

Capgemini is a global leader in partnering with businesses to transform and manage their operations by harnessing the power of technology. With expertise across a wide array of industries such as aerospace, automotive, banking, and healthcare, Capgemini provides a constantly evolving portfolio of services to meet the ever-changing needs of their clients. Their offerings include cloud, cybersecurity, data and artificial intelligence, and enterprise management, among others. Capgemini also emphasizes innovation and sustainability, helping companies achieve digital transformation while promoting environmental and social responsibility. Additionally, Capgemini provides career opportunities across various levels and professions, encouraging innovation and diversity in its workforce.

📋 Description

• Manage the end-to-end execution of multi-channel marketing campaigns across email, SMS, push notifications, and voice • Partner with Marketing and business stakeholders to gather campaign requirements and define execution plans • Build, test, launch, and monitor campaigns using **Braze** or similar marketing automation platforms • Coordinate campaign approvals with Creative, Legal, Analytics, Operations, and other cross-functional teams • Ensure campaigns are delivered accurately, on schedule, and aligned with marketing objectives • Monitor campaign performance and recommend optimizations to improve customer engagement and business results • Analyze campaign metrics and provide actionable insights to stakeholders • Support customer journey design and lifecycle marketing initiatives through automated campaign workflows • Manage campaign calendars, timelines, dependencies, and project documentation • Conduct quality assurance testing to validate campaign logic, audience segmentation, personalization, and delivery • Partner with Analytics teams to develop dashboards and reporting that measure campaign effectiveness • Recommend testing strategies, including A/B testing, segmentation, and personalization opportunities • Continuously improve campaign execution processes, documentation, and operational efficiencies • Collaborate with external vendors and internal partners to ensure successful campaign delivery

🎯 Requirements

• Bachelor's degree in Marketing, Business, Engineering, Communications, or a related field • Experience in marketing campaign management, CRM marketing, lifecycle marketing, or marketing operations • Hands-on experience with **Braze** or similar marketing automation platforms (Salesforce Marketing Cloud, Adobe Campaign, Iterable, Marketo, etc.) • Experience executing multi-channel campaigns, including email, SMS, push notifications, and customer journey automation • Strong understanding of customer segmentation, personalization, and lifecycle marketing strategies • Experience coordinating cross-functional teams and managing multiple campaigns simultaneously • Strong analytical skills with the ability to interpret campaign performance metrics and recommend optimizations • Excellent project management, organizational, and communication skills • Experience with campaign QA, testing, and approval processes • Familiarity with digital marketing analytics and reporting dashboards • Experience with A/B testing and campaign optimization methodologies is preferred

🏖️ Benefits

• Comprehensive benefits package • Career development and training opportunities • Flexible work arrangements • Dynamic and inclusive work culture within a globally renowned group • Private Health Insurance • Pension Plan • Paid Time Off • Training & Development