Senior Marketing Manager

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Career TEAM

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1996

💼 Consulting

📚 Education

🤝 Non-profit

Consulting • Education • Non-profit

Career TEAM is a workforce services provider that focuses on addressing complex social challenges such as reducing unemployment and eradicating poverty. They utilize both high-touch and high-tech solutions, including their innovative software, Career EDGE, to enhance career services and support job seekers across the United States. With over 1 million job seekers served, Career TEAM partners with government organizations and workforce development boards to deliver case management, training, and business services, helping people find meaningful employment and advance in their careers.

📋 Description

• Develop & Execute Strategy • Build and execute integrated marketing plans that support Career Team’s growth across US workforce development markets, with a focus on state and local government, workforce boards, and social service agencies. • Conduct market research and competitor analysis to inform campaigns. • Maintain and update the Career Team website, ensuring content stays current, on-brand, and aligned with active campaigns and initiatives. • Campaign Management • Plan, launch, and optimize digital campaigns across social media, SEO/SEM, and content channels. • Draft copy and captions for social media posts, flyers, and other campaign materials, maintaining a consistent brand voice across all channels. • Manage PR efforts, local events, and partnerships to boost brand visibility. • Coordinate with creative agencies, freelancers, and media vendors. • Draft press releases and coordinate with leadership on review, approvals, and distribution. • Create and edit short-form and long-form video content for use across social media, webinars, and sales enablement, including promotional clips, event recaps, and product explainers. • Edit raw footage into polished videos using tools such as Canva, Adobe Premiere Pro, or similar platforms, incorporating captions, branding, and motion graphics as needed. • Cross-Functional Collaboration • Partner with sales, product, and leadership teams to align marketing strategies with business goals. • Translate complex workforce development concepts into clear, compelling messaging for government and nonprofit audiences. • Complete individual marketing requests from stakeholders, including flyers, slideshows, and other customer-facing outreach materials. • Analytics & Reporting • Define KPIs, track results, and report marketing performance to leadership. • Provide actionable insights to improve future campaigns. • Event Logistics • Manage end-to-end logistics for 25–30 conferences per year across Workforce Services and Career Edge, including NAWDP, NAWB, CWA, CECU, and NASWA. • Oversee conference registrations, booth and sponsorship purchases, and staff travel coordination for team members without company cards. • Organize pre-conference planning meetings to align internal stakeholders and ensure all materials, staff assignments, and logistics are in order. • Own the national webinar calendar, pitching topic ideas that align with the overall marketing plan and tie into upcoming conferences and industry events. • Coordinate all webinar logistics end-to-end: collect speaker bios and headshots, build and configure Zoom Webinar events, and manage registration setup.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field. • 4+ years of marketing experience with proven success in campaign management and brand building. • Strong digital marketing skills (LinkedIn ads, Google Ads, Meta Ads, SEO/SEM, analytics platforms). • Proficiency in design and presentation tools including Canva, Google Slides, PowerPoint, Adobe Creative Suite, or other similar platforms. • Exceptional project management and organizational abilities. • Strong communication skills; ability to work independently and manage multiple initiatives. • Comfort working US business hours from the Philippines; experience supporting US-based clients or organizations is a plus.

🏖️ Benefits

• Competitive monthly salary (PHP 80,000 - PHP 95,000 based on experience) • Paid holidays and vacation • Health insurance and statutory benefits (SSS, PhilHealth, Pag-IBIG)