Product Marketing Manager

🕒 May 21

🗽 New York – Remote

🗽 New York – Remote

💵 $119k - $140k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Carestream

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

⚕️ Healthcare Insurance

💊 Pharmaceuticals

🔬 Science

💰 $2.4G Debt Financing on 2013-06

Healthcare Insurance • Pharmaceuticals • Science

Carestream is a company dedicated to providing innovative imaging solutions that significantly enhance patient care across various medical fields, including pediatrics, sports medicine, and veterinary services. They also specialize in non-destructive testing technologies, ensuring safety in critical industries like aviation and pipeline management. With a strong commitment to continuous innovation and operational excellence, Carestream values its employees as the driving force behind its mission to deliver high-quality products and services.

📋 Description

• Translate product roadmaps and technical capabilities into clear, differentiated customer benefits. • Define and own product positioning, core messaging, and value propositions aligned to customer needs, pain points, and desired outcomes. • Lead go‑to‑market strategy and execution for new product launches and major product releases, partnering with cross-functional teams to define launch objectives, launch plans, and success metrics. • Develop effective sales enablement assets and tools, including competitive intelligence and sales training. • Own creative direction and messaging for key marketing assets, partnering with internal teams or external agencies to deliver high-quality outputs. • Lead the end to end development of photo and video assets, including creating creative briefs, developing storyboards and shot lists, and overseeing execution from concept through completed production. • Ensure all product marketing materials, messaging, and campaigns comply with applicable regulatory, legal, and quality requirements for registered medical devices. • Manage and maintain all product marketing materials across digital and print channels, ensuring content is accurate, up to date, and aligned with current product offerings. • Support Sales and Specialists with timely product expertise, positioning guidance, and market and competitive insights. • Provide input into pricing, promotions, and commercial strategy aligned with business and revenue objectives. • Collect and apply Voice of Customer (VoC) insights through collaboration with customers, sales, and marketing teams. • Influence and communicate effectively with stakeholders at all levels of the organization.

🎯 Requirements

• Bachelor’s degree in Marketing, Engineering, Medical Technology, or a related field • Minimum of five or more years of experience in Product Marketing, or related roles. • Demonstrated experience developing product positioning, messaging, product launches, and sales enablement content. • Ability to travel domestically and internationally as required. • Strong understanding of core marketing principles, commercialization strategies, and go to market execution. • Demonstrated ability to create and deliver high quality product marketing materials, including launch assets and sales enablement tools. • Experience developing sales training programs, ideally of a technical or clinical nature. • Strong organizational skills with the ability to manage multiple priorities and meet deadlines. • Ability to influence stakeholders and collaborate effectively across cross functional and cross cultural teams. • Strong understanding of the healthcare landscape, including roles, workflows, and decision making dynamics within healthcare systems.

🏖️ Benefits

• Health insurance • 401(k) matching • Paid time off • Flexible working hours • Remote work options