Digital Marketing Analyst

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🕒 February 21

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Carfax Commercial Constructions Pty Ltd

WebsiteLinkedInAll Job Openings

11 - 50 employees

🚗 Transport

Transport

Carfax Commercial Constructions Pty Ltd is not a construction company but rather an international provider of vehicle history reports. They offer a comprehensive database that collects and summarizes events from the lives of millions of used cars across 20 European countries, as well as the USA and Canada. Their reports help potential car buyers check sales data, avoid expensive follow-up costs, and negotiate fair purchase prices by revealing any accidents, maintenance records, mileage manipulations, import information, and more. Carfax aims to make the used car market more transparent and safer worldwide by providing detailed vehicle histories.

📋 Description

• Analyze user behavior, cohorts, and funnel analysis to drive insights for Product, Marketing, and Lifecycle teams • Create measurement plans and frameworks to support enterprise strategies • Be the data evangelist who collaborates daily with stakeholders and cross functional teams across the business • Communicate the effectiveness of new product launches, campaign launches, and site changes • Wrangle data from online and offline data sources to produce insights around customer cohorts and segments • Manage the production of reporting, analysis, and report automation • Provide Quality Assurance (QA) checks before Product releases, checking for user experience and Analytics implementation • Develop Analytics implementation requirements for development teams to implement on both Web and Mobile Apps.

🎯 Requirements

• Minimum 3 – 5 years’ experience with Adobe Analytics • Solid understanding of the analytics process from strategy to tagging/implementation to reporting • Results oriented – strong focus on achieving revenue, conversion, sales, and other marketing goals. • Ability to use metrics to manage programs and measure success • Proactive and self-motivated with a strong sense of ownership. • Identifies what needs to be done and has a bias toward action and efficiency • Highly analytical, detail oriented with strong business acumen and foresight • Proven track record for problem solving and quality assurance (QA) • Ability to translate, communicate, and distill metrics into a digestible, actionable marketing frameworks • Proven ability to wrangle data from multiple sources • Working knowledge of SQL, Python, or R • Experience in data collection architecture and design (Data Layer, Pixels, CDP, DMP, MDM, Website Governance and Compliance Technology) • Experience measuring Paid Media and Lifecycle Marketing performance is a plus

🏖️ Benefits

• Competitive compensation, benefits and generous time-off policies • 4-Day summer work weeks and a winter holiday break • 401(k) / DCPP matching • Annual bonus program • Great team and collaborative environment • Casual, dog-friendly, and innovative office spaces