Director, Mass Market Acquisition, Engagement

🕒 April 29

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $145k - $165k / year

⏰ Full Time

🔴 Lead

👔 Director

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Clean Air Task Force

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1996

🤝 Non-profit

⚡ Energy

Non-profit • Energy • Environment

Clean Air Task Force is a non-traditional and fact-based environmental organization dedicated to decarbonizing the global energy system to combat climate change. With over 25 years of history, CATF focuses on policy advocacy, technology innovation, and modeling and systems analysis to drive effective climate change mitigation strategies. Their work includes advancing nuclear energy, carbon capture, zero-carbon fuels, methane pollution prevention, and other technologies to achieve a zero-emissions, high-energy planet. CATF operates globally, with a strong focus on supporting innovative technologies and policy solutions to address the climate crisis efficiently and affordably.

📋 Description

• The Director, Mass Market Acquisition and Engagement leads CATF’s mass marketing strategy to build, steward, and fundraise from a large, engaged base of digital supporters and subscribers. • Driving measurable growth in revenue, brand awareness, and influence. • Responsible for creating and managing the end-to-end marketing funnel, including identification, targeting, acquisition, engagement, conversion, retention, and stewardship of CATF’s mass market audience. • Bring strategic leadership, cross-functional collaboration, and data-driven execution to expand reach, improve performance, and accelerate impact. • Develop and execute a comprehensive, organization-wide mass-market acquisition and engagement strategy and pipeline. • Lead multi-channel acquisition strategies (email, social, search, display, paid media, and events) that build and diversify CATF’s supporter base. • Establish key performance indicators and optimize the marketing funnel—from awareness to engagement to conversion to long-term retention. • Manage marketing firms, consultants, and direct media buys.

🎯 Requirements

• 10+ years of progressive experience in digital marketing, acquisition, and/or revenue growth roles—preferably within mission-driven organizations. • Proven track record of managing full-funnel marketing strategies that drive measurable audience and revenue outcomes. • Experience with paid media, conversion optimization, email lifecycle marketing, text, mailers, CRM systems, audience segmentation, and analytics platforms. • Strategic thinker with strong analytical and data-driven decision-making skills. • Deep understanding of digital marketing channels and best practices for acquisition, engagement, and retention. • Excellent communication and collaboration abilities; able to translate strategy into execution with cross-functional teams. • Strong project management skills with the ability to manage multiple priorities in a fast-paced environment. • Passion for CATF’s mission and the ability to communicate climate and energy issues in ways that resonate with diverse and global audiences. • Strong judgment and experience on brand cultivation and messaging.

🏖️ Benefits

• Health insurance • Retirement contributions • Generous paid time off • Flexible work arrangements