Senior Associate, Business Development – Marketing

🔥 8 minutes ago

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CECP

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11 - 50 employees

Chief Executives for Corporate Purpose® (CECP) is a trusted advisor to companies on their corporate purpose journeys to build long-term sustainable value and tell their impact stories. Working with CEOs and leaders in corporate responsibility, sustainability, foundations, investor relations, finance, legal, and communications, CECP shares actionable insights with its CEO-led coalition to address stakeholder needs.

📋 Description

• Identify, prioritize, and build a pipeline of prospective member companies aligned with CECP’s strategic growth goals, utilizing tools like ZoomInfo and other to qualify leads • Develop tailored pitches that clearly articulate CECP’s value (benchmarking, advisory, convening, peer connection) • Conduct targeted outreach (email, LinkedIn, referrals, events) to executives and corporate social impact leaders • Maintain and manage a robust CRM pipeline, tracking engagement stages, conversion rates, and key insights • Schedule calls and meetings with prospective companies and CECP leadership, supporting prep and follow up • Analyze market trends, industry gaps, and competitor offerings to identify new recruitment opportunities • Segment target companies by industry, size, and maturity to refine outreach strategies and messaging • Contribute to pricing and membership model evolution by capturing market feedback and objections • Leverage existing member network to drive referrals and peer-to-peer recruitment opportunities • Customize proposals and membership packages based on company priorities and budget considerations • Address objections and articulate differentiation versus other networks or advisory providers • Ensure smooth handoff to engagement/relationship management teams for onboarding • Work closely with Strategic Engagement, Marketing, and Research teams to align messaging, materials, and outreach campaigns and support development recruitment collateral (one-pagers, case studies, digital campaigns) • Share real-time market intelligence and insights to inform CECP content, benchmarking, and product development • Track and report on recruitment KPIs (pipeline size, conversion rates, revenue targets, time-to-close) • Analyze wins/losses to refine strategy and improve future recruitment efforts • Provide regular updates to leadership on pipeline health, risks, and growth opportunities • Continuously test and optimize outreach strategies (messaging, channels, cadence)

🎯 Requirements

• 3-5 years’ professional experience, ideally with direct experience in business development and sales/marketing • Bachelor’s degree required • Strong organizational, time management, and project planning skills; keen attention to detail • Interest in businesses’ role in society, CSR, and creating a better world through business. • Excellent research, writing, editing, and oral communication skills; commitment to customer service and comfort in speaking with corporate leaders and executives; • Demonstrated proficiency in Microsoft Office (Word, Excel, PowerPoint) and other basic computer programs; experience with Salesforce, a plus. • Roll-up-your-sleeves, solutions-oriented, entrepreneurial attitude to work with high-performing team. • Ability to manage multiple deadlines and projects seamlessly

🏖️ Benefits

• CECP is an equal opportunity employer.