External Sales Director

🕒 March 19

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CEL Critical Power

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1982

⚡ Energy

🔧 Hardware

🤝 B2B

Energy • Hardware • B2B

CEL Critical Power is a company that rapidly develops and deploys advanced power solutions for the Data Center industry, serving hyperscale, colocation and NeoCloud providers. They design and manufacture modular power systems, switchgear, busbar solutions, packaged substations, power switchboards, MCCs, PDUs, RPPs, and high-density power products, and provide specialist procurement of third-party electrical equipment (transformers, MV switchgear, UPS, STS). They emphasize IEC and UL certified, type-tested products and global deployment for AI, cloud and industrial workloads, with manufacturing capacity and operations across USA, EMEA and India.

📋 Description

• Define and execute the sales strategy to drive growth in key markets including hyperscale, colocation, cloud, industrial, and commercial sectors. • Cultivate high-level relationships with target accounts, including end clients, data center operators, MEP consultants, general contractors and electrical contractors. • Work closely with engineering and product teams to position custom power distribution solutions. • Track and report on KPIs, pipeline health, and forecasting accuracy using CRM tools (Salesforce, HubSpot, etc.). • Represent the company at trade shows, industry events, and client presentations. • Collaborate cross-functionally with operations, supply chain, marketing and finance to align commercial goals. • Continuously monitor industry trends, competitive activity, and customer needs to inform sales strategy. • Support the VP of Sales with reporting, strategy input, and market feedback.

🎯 Requirements

• Bachelor's degree in Business, Engineering, or a related field. • Minimum 5-8 years of successful B2B sales experience in the electrical, power distribution, or data center sectors. • Proven track record of closing large deals with hyperscale, colocation, or cloud infrastructure clients. • Deep understanding of mission-critical environments and the role of power distribution equipment. • Strong communication, negotiation, and relationship-building skills. • Self-motivated with the ability to work independently in a remote environment. • Willingness and ability to travel nationally up to 50% of the time. • Preferred Qualifications • Experience selling PDUs, RPPs, UL891 switchboards and other power distribution equipment. • Established network within the data center industry (hyperscalers, colos, cloud providers, EORS, GCS, ECs). • Technical acumen and ability to engage in solution-based selling with engineering teams.

🏖️ Benefits

• Competitive base salary with uncapped commission potential • Comprehensive benefits package (health, dental, vision, 401k) • Paid time off and holidays • Opportunity to shape CEL's market presence in fast-growing sectors • Supportive leadership and a collaborative team culture