Senior Content Marketing Manager

Job not on LinkedIn

🕒 April 30

🏈 Ohio – Remote

🏈 Ohio – Remote

💵 $77.1k - $100.2k / year

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

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Cengage Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

📚 Education

🛍️ eCommerce

☁️ SaaS

💰 Private Equity Round on 2023-06

Education • eCommerce • SaaS

Cengage Group is a global education technology company dedicated to enhancing learning experiences. With over 100 years of service, Cengage provides affordable and high-quality digital products and services that help learners become job-ready. Their offerings support various educational goals, including reskilling, upskilling, degree attainment, and language learning, ensuring access to quality education for individuals of all backgrounds and abilities.

📋 Description

• Partner with other content marketers on a comprehensive content strategy aligned to brand, demand, and go‑to‑market priorities. • Develop and maintain a comprehensive content calendar across owned and partner channels. • Define content themes that support business goals. • Translate audience insights and market trends into compelling, differentiated content ideas. • Align content plans with product launches, campaigns, and seasonal initiatives. • Create and oversee high‑quality content across formats, including blogs, articles, ebooks, white papers, case studies, video, and sales enablement materials. • Partner with internal teams and external writers, agencies, and subject‑matter experts to develop audience-specific content. • Ensure content is on‑brand, audience‑focused, and optimized for clarity and impact. • Edit and elevate content to meet quality, voice, and storytelling standards. • Collaborate with Demand and Growth teams to support acquisition, nurture, and conversion efforts. • Develop content mapped to buyer journeys, personas, and stages of the funnel. • Support account‑based marketing, lifecycle campaigns, and customer engagement programs. • Enable Sales and Customer teams with relevant, compelling content that supports pipeline and retention. • Look for opportunities to repackage content in new ways and apply a combination of skills, tools and partners to develop, amplify and distribute content. • Partner with Digital Marketing and SEO teams to optimize content for discovery and performance. • Use data and insights to evaluate content effectiveness and continuously improve results. • Track and report on key content metrics such as engagement, conversion, and influence on pipeline. • Test new formats, channels, and storytelling approaches to increase impact. • Serve as a content thought partner to Product Marketing, Brand, Sales, and Leadership teams. • Lead content distribution workflows. • Provide guidance and feedback to other marketers or contributors. • Ensure alignment between content, brand voice, and messaging across the organization. • Champion content as a strategic growth lever across marketing and the business.

🎯 Requirements

• Bachelor’s degree required, degree in marketing, communications, journalism, or related field preferred. • Minimum of 7 years of experience in content marketing, editorial, publishing or storytelling roles. • Ability to develop and execute content strategies that drive measurable results. • Sophisticated writing and editing skills and the ability to adapt tone across formats and audiences. • Strong understanding of digital content, SEO fundamentals, and content distribution. • Experience partnering cross‑functionally in fast‑paced, matrixed environments. • Experience in B2B, SaaS, EdTech, or complex buying environments preferred. • Familiarity with content performance analytics and marketing automation platforms preferred. • Experience supporting demand generation or product marketing initiatives preferred. • Experience using Adobe or Canva for basic design. • Ability to direct video editing and do simple video editing tasks.

🏖️ Benefits

• Comprehensive and rewarding Total Rewards package