Field Marketing Manager

🕒 April 20

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Logo of Chainguard

Chainguard

51 - 200 employees

Founded 2021

🔐 Security

☁️ SaaS

🔒 Cybersecurity

Security • SaaS • Cybersecurity

Chainguard is a company that specializes in building secure container images to enhance software security and compliance. Their products include low-to-zero CVE container images, which are updated daily to maintain security and compliance standards such as FedRAMP, NIST 800-53, PCI-DSS, SOC2, and CIS benchmarks. Chainguard focuses on reducing vulnerabilities, automating compliance, and supporting development workflows without compromising on innovation and productivity. The company serves a wide range of industries, including highly regulated sectors, by providing hardened image solutions to mitigate software supply chain risks and enhance application security.

📋 Description

• Own the Northeast field marketing plan, aligning regional strategy to sales priorities so every program ladders up to clear pipeline and revenue goals. • Develop and execute demand generation programs, including third-party and Chainguard-hosted events, in-person and virtual experiences, regional campaigns, roadshows, and direct mail. • Act as the marketing quarterback for the region—analyzing funnel health, partnering with AEs on pipeline coverage, and course-correcting throughout the quarter. • Partner closely with the BDR team to ensure fast, high-quality follow-up on post-event and post-program leads. • Localize campaigns and assets for Canadian buyers, ensuring messaging, content, and experiences resonate with audiences in Toronto, Ontario, and Eastern Canada. • Forecast and measure the impact of field programs on the sales cycle, using data to analyze performance and optimize plans. • Be the go-to marketing partner for regional sales leadership, reps, BDRs, and regional partners, maintaining tight communication and strong alignment.

🎯 Requirements

• 6+ years in field marketing and demand generation • Proven track record building and executing high impact regional marketing plans focused on pipeline generation in prospect accounts • Experience in Enterprise software security space marketing to security and engineering leadership personas. • Experience in international or multi-country regional marketing, adapting global marketing campaigns and initiatives to local markets • Strong understanding of the Northeast U.S. and Eastern Canadian markets, especially Toronto and markets in greater Ontario • Highly skilled at partnering with sales leaders to understand regional priorities, crafting robust strategies and execution plans and owning program-level execution independently without needing activity-level direction. • Proven ability to plan and execute a high volume and variety of field events, tailored to priority accounts and region-specific audiences • Data-driven mindset - comfortable using funnel metrics to assess program effectiveness and pivoting strategies based on insights. • Strong cross-functional collaborator who can build relationships across sales, BDR, and marketing teams and align programs to business objectives. • Must be based in Canada (ideally Ontario) with prior experience covering the Canadian market • Ability to travel ~30% for events in Northeastern U.S. and Canada

🏖️ Benefits

• Flexible & Remote-First Culture: Work remotely with team meetup opportunities, bi-annual destination summits, and a monthly stipend for coworking spaces, phone and internet costs. • Our Approach to Equity: Receive stock options upon hire and promotion. Plus, you can participate in secondary offerings and have 10 years to exercise your options (yes, you read that correctly: 10 years!). • 100% Covered Health Insurance: We cover 100% of your health, vision and dental insurance premiums for you and your dependents. Nothing comes out of your paycheck. • ∞ Flexible Time Off: Take the time you need – to do our best work, we need to recharge and reset. • 18 Weeks Paid Parental Leave: We offer 18 weeks for birthing parents and 12 weeks for non-birthing parents, with the option to use it all at once or throughout your child's first year.

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