Senior Data Analyst, GTM/GA4

🔥 16 minutes ago

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CI&T

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1995

🤖 Artificial Intelligence

☁️ SaaS

💰 $5.5M Venture Round on 2014-04

Artificial Intelligence • Cloud Services • SaaS

CI&T is a global tech transformation specialist focusing on helping organizations navigate their technology journey. With services spanning from application modernization and cloud solutions to AI-driven data analytics and customer experience, CI&T empowers businesses to accelerate their growth and maximize operational efficiency. The company emphasizes digital product design, strategy consulting, and immersive experiences, ensuring a robust support system for enterprises in various industries.

📋 Description

• Design and develop comprehensive tagging plans that align with business objectives and measurement strategies • Configure analytics platforms according to defined metrics and tagging specifications, including enhanced e-commerce tracking, conversion funnels, custom dimensions and metrics, filters, and view configurations • Develop technical documentation for implementing analytics tools and A/B testing platforms according to measurement requirements • Implement and deploy analytics solutions using tag management systems to ensure accurate and efficient data collection • Translate business questions into well-defined, testable hypotheses that drive analytical rigor • Map and identify data requirements necessary for developing analyses, dashboards, and decision-support tools • Apply business knowledge and a consultative approach to identify problems, analyze root causes, and define testing frameworks • Recommend new analyses, reports, and KPIs to measure business impact and guide strategic initiatives • Conduct exploratory data analysis to uncover trends, patterns, and actionable insights from digital interaction data • Create compelling data-driven narratives that effectively communicate findings to both technical and executive audiences • Generate reports and develop interactive dashboards that enable squads and stakeholders to make informed decisions • Monitor and ensure the reliability and integrity of data in the digital analytics environment • Identify and troubleshoot data discrepancies, implementation errors, and tracking gaps • Optimize data storage and collection practices to minimize data loss and maximize analytical value

🎯 Requirements

• Proven experience developing tagging plans and measurement strategies for web and mobile applications • Strong proficiency configuring advanced analytics features including Measurement Protocol, Enhanced E-commerce, Funnels/Goals, Custom Dimensions and Metrics, Filters, and Views • Demonstrated ability to translate business objectives into hypotheses and data requirements • Experience conducting exploratory data analysis and building data-driven narratives for diverse audiences • Proficiency generating reports and dashboards using tools such as Data Studio, Power BI, and Tableau • Strong business acumen with a consultative mindset for problem identification and solution design • Ability to work autonomously while actively collaborating with cross-functional teams • Excellent communication skills with a collaborative, team-oriented approach • Nice to have: • Prior experience delivering Digital Analytics projects from end to end • Hands-on experience working within agile development methodologies • Deep knowledge of Google Analytics (GA4 and/or Universal Analytics) • Ability to develop implementation documentation for Google Tag Manager, Google Analytics, and A/B testing platforms • Practical experience implementing analytics solutions via Google Tag Manager • Familiarity with SQL for data extraction and ad-hoc analysis

🏖️ Benefits

• Health and dental insurance • Meal allowance • Childcare assistance • Extended paternity leave • Partnerships with gyms and health and wellness professionals via Wellhub (Gympass) and TotalPass • Profit sharing and results participation (PLR) • Life insurance • Continuous learning platform (CI&T University) • Discount club • Free online platform dedicated to physical, mental, and overall well-being • Pregnancy and responsible parenting course • Partnerships with online learning platforms • Language learning platform • And many more!