Senior Manager, Product Marketing – Analytics

🕒 May 16

🏄 California – Remote

🏄 California – Remote

💵 $90k - $110k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Circana

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

At Circana, we measure and accelerate demand. It’s that simple. We partner with brands to address their toughest business challenges through a combination of our big data, AI data-visualization platform, and deep expertise across more than 25 industries. Our clients count on us to guide them on their next steps, and the steps after that, so they can innovate, meet consumer demand, and grow.

📋 Description

• Responsible to support the Analytics solutions • Collaborate with a number of different teams including Product, Technology, Sales, Training, and Corporate Marketing • Shape the narrative and successfully launch and sustain the solutions • Work closely with other associates in Product Marketing to improve the overall effectiveness of the team • Have a strong voice with the opportunity to influence various stakeholders across the organization • Ensure the products that we bring to market uniquely address our clients’ needs while achieving the firm’s financial goals • Report to the Sr. Director of Product Marketing for Media, Innovation, and Analytics • Leverage deep understanding of retail and analytics to strategically position solutions in market • Develop a deep understanding of the market, competitors and challenges and goals of buyers • Align with Product and Sales teams on unique value propositions of our products • Oversee the development of competitive claims and develop narratives that resonate with buyers • Collaborate with global Product and Marketing teams to ensure consistent positioning and messaging

🎯 Requirements

• 3+ years’ experience in CPG and Retail • 3+ years Product Marketing or Marketing experience • BA or BS degree • Proven content writing and project coordination skills are mandatory • Strong communication, design, creative, analytic and process skills • Excellent organization skills and a propensity to meet deadlines with high quality results • Adaptable and able to manage multiple tasks across a variety of responsibilities • Self-starter with an ability to achieve objectives with minimal supervision • Strong, goal-oriented team player, capable of managing projects requiring input from multiple different teams • Ability to think strategically and creatively and then execute • A positive attitude and be collaborative, passionate, curious, creative, independent, thoughtful and proactive.

🏖️ Benefits

• Paid time off • Medical/dental/vision insurance • 401(k) to eligible employees • Bonus pay