PPC Specialist

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Classy Llama

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2007

🛍️ eCommerce

🤝 B2B

📣 Marketing

eCommerce • B2B • Marketing

Classy Llama is a mid-to-upper-market eCommerce replatforming and development agency focused on Adobe Commerce (Magento), Shopify, and BigCommerce. They design and build new eCommerce sites, perform rescues and migrations, and deliver B2B customer portals. Their services include integrations (ERPs, CRMs, PIMs, payment gateways), data management and analytics, digital marketing (SEO, PPC, email, content), and AI adoption/integration. With over 17 years in the industry and metrics like 200+ websites built and 700+ projects completed, Classy Llama serves mid-market and enterprise eCommerce and B2B clients from their Springfield, MO office.

📋 Description

• Build, launch, and manage end-to-end paid campaigns across key networks (including Meta, Google Ads and Microsoft Ads) • Perform daily account audits, adjust automated bidding strategies, manage budgets to prevent waste, and optimize keyword and audience targeting • Collaborate with the creative team to brief, deploy, and test new ad copy, hooks, images, and video assets based on historical performance data • Partner with web developers/designers to test and optimize landing page experiences to maximize conversion rates (CRO) • Track, analyze, and report weekly/monthly performance metrics using Google Analytics 4 and custom dashboards, providing actionable insights rather than just raw numbers • Ensure clean data capture by setting up and monitoring conversion tracking tags, pixels, and attribution models • Produce comprehensive audits and roadmapping for clients based on their goals and expectations • Manage and handle the relationship with the client and Classy Llama to ensure positive and growing engagement

🎯 Requirements

• At least 3–5 years of hands-on experience directly managing budgets inside Google Ads, Meta Business Manager and any other platforms • Strong proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM) for conversion tracking and custom event creation • Intermediate to advanced Excel/Google Sheets skills (VLOOKUP/XLOOKUP, Pivot Tables, data manipulation) and experience with data visualization tools like Looker Studio • Experience managing and optimizing product feeds via Google Merchant Center for e-commerce campaigns • An innate desire to ask "why" when looking at a data trend, looking past vanity metrics (clicks/impressions) to focus on bottom-line business impact (ROI/ROAS) • Comfortable with rapid industry shifts, privacy updates (e.g., cookie depreciation), and fast-evolving ad platform algorithms • The ability to step into the mind of the target consumer and write compelling, benefit-driven ad copy that converts • The ability to translate complex data sets and technical PPC jargon into clear, straightforward insights for internal stakeholders or clients • High precision in tracking settings, budget pacing, and URL parameters—where a single typo can cost thousands of dollars.

🏖️ Benefits

• Flexible work arrangements