Growth Commercialization Lead

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🕒 April 24

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Velera

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💳 Fintech

🏦 Banking

Fintech • Banking • Financial Technology

Velera is a company that provides a wide range of solutions for financial institutions, focusing on payment and banking technology. The company offers services in digital card issuance, digital wallets, and provides a co-op pay network and ATM terminal driving. Velera integrates sophisticated scoring and decision-making tools for fraud prevention and identity authentication. It also offers strategic consulting services for growth and marketing. Velera positions itself as a partner in digital banking and financial technology innovation.

📋 Description

• Support commercialization efforts for new products, services, and solutions across the organization. • Define sales readiness criteria and ensure revenue teams are equipped with training, tools, and value propositions for successful launch. • Collaborate with marketing to develop effective messaging, positioning, and demand generation strategies. • Coordinate go-to-market execution between sales and product teams to ensure seamless transitions from development to sales. • Identify key target segments and contribute to sales planning, pricing, and packaging strategies. • Assist account management teams in understanding new offerings and articulating value to existing clients. • Partner with account teams to identify early adopters and strategic launch partners for new initiatives. • Establish and maintain a client feedback loop to inform Growth Team members and guide continuous improvement. • Perform all other duties as assigned.

🎯 Requirements

• Bachelor’s degree (Business Administration, Marketing, Communications or similar) or an equivalent combination of education and experience is required. • 7+ years of experience in sales, commercial strategy, account management, or product commercialization. • Demonstrate behaviors based on Velera values: Excellence, Innovation, Leadership, Passion, Trust and Diversity, Equity, & Inclusion • Proven experience launching new products or services in a B2B or B2C environment. • Strong cross-functional leadership and project management skills. • Excellent communication and relationship-building abilities. • Experience working in a matrixed organization with cross-functional teams. • Familiarity with CRM and sales enablement platforms (e.g., Salesforce, HubSpot, Highspot). • Experience with pricing strategy, value-based selling, or consultative sales models. • Ability to balance strategic planning with hands-on execution.

🏖️ Benefits

• Competitive wages • Medical with telemedicine • Dental and Vision • Basic and Optional Life Insurance • Paid Time Off (PTO) • Maternity, Parental, Family Care • Community Volunteer Time Off • 12 Paid Holidays • Company Paid Disability Insurance • 401k (with employer match) • Health Savings Accounts (HSA) with company provided contributions • Flexible Spending Accounts (FSA) • Supplemental Insurance • Mental Health and Well-being: Employee Assistance Program (EAP) • Tuition Reimbursement • Wellness program