Director of Growth

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🕒 April 2

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CODEPATH LIMITED

WebsiteLinkedInAll Job Openings

1 - 10 employees

🛍️ eCommerce

🤝 B2B

☁️ SaaS

eCommerce • B2B • SaaS

CODEPATH LIMITED is a company specializing in exports, imports, and content management solutions for Sellerdeck, offering a wide range of plugins and custom data processing services. As trusted Sellerdeck development partners since 2005, they provide services such as catalog restructuring, price updates, and sales conversion tools. CODEPATH LIMITED enhances eCommerce functionality by facilitating data transfers between Sellerdeck and other platforms like eBay and Amazon, improving SEO through their review system, and offering bespoke development and support services to meet unique customer needs.

📋 Description

• Own CodePath’s growth strategy and enrollment targets across student acquisition, faculty and institutional outreach, and enrollment lifecycle • Set the growth channel mix: where to invest, what to cut, how to sequence, across paid search, social, email, champion outreach, and product-led growth strategies • Manage the paid media budget with an ROI-first lens; reallocate spend based on attribution data and channel performance • Own the PLG product backlog: identify and prioritize in-product growth opportunities (re-enrollment prompts, pathway progress, social sharing, referral triggers) and partner with Product to get them scoped, built and measured • Define audience segmentation and messaging strategy across students, faculty, institutional champions, and enterprise partners • Run structured growth experiments and translate results into channel and budget decisions • Own attribution infrastructure, ensure all lead sources are properly tracked and reported, informing and refining growth strategy • Manage a small team with an eye towards expanding and adopting AI-powered tools to extend impact as the function scales • Define growth metrics and KPIs, own reporting to the senior leadership team

🎯 Requirements

• Growth marketing + PLG experience: You’ve owned acquisition channels (paid, email, outbound) and you understand how product experience drives enrollment, activation, and re-engagement. You can craft a comprehensive growth strategy that spans multiple disciplines • 4–8 years in growth with a track record of scaling user or student acquisition in a startup or high-growth environment. You’ve built systems from scratch, not just optimized them • Digital outreach at scale: You know how to run sophisticated automated campaigns to large, segmented audiences, HubSpot or equivalent, email sequencing, LinkedIn, content-driven nurture • Analytically sharp: You translate metrics into decisions. You’re comfortable with attribution problems, funnel analysis, A/B testing, and building the case for what to do next based on data • AI-forward: You actively use AI tools in your work and you’re curious about what’s possible. You see AI as a force multiplier for a small team, not a threat to it • Strategic but hands-on: You set direction and you execute. You don’t wait for a large team or perfect information to get things done • Multi-audience communicator: You can shift voice and message fluently across students, faculty, institutional partners, and executive stakeholders.

🏖️ Benefits

• Health & Wellness: Medical, dental, and vision insurance (90% employer-covered for employees and dependents), employer-funded healthcare reimbursement, FSAs, and Employee Assistance Program • Financial Security: 401(k), employer-paid life & disability insurance, and identity theft protection • Work-Life Balance: Generous PTO, paid holidays, 10 weeks of fully paid parental leave, and an annual year-end company closure (Dec 24 – Jan 2) • Professional Growth: $1,000 annual professional development stipend and home office setup support • ​​Student Loan Forgiveness: CodePath is a qualifying employer for Public Service Loan Forgiveness (PSLF), helping employees manage student loan debt • Additional Perks: Pet wellness plans, legal services, home/auto insurance discounts, and exclusive marketplace savings