Head of Growth

🕒 March 25

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🔴 Lead

📈 Growth Marketing

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nuuds

WebsiteLinkedInAll Job Openings

11 - 50 employees

nuuds is your not-so-average, elevated basics clothing brand made for any and every body.

📋 Description

• Own the end-to-end paid media strategy across Meta (Facebook/Instagram), Google (Search, Shopping, YouTube), TikTok, and emerging channels. • Build, manage, and scale campaigns from the ground up—this is a hands-on-keyboard role, not a strategy-only position. • Develop full-funnel acquisition strategies that move customers from awareness through first purchase, optimizing for new customer CAC and LTV. • Manage creative briefing and ad creative pipeline in collaboration with the internal creative team, ensuring rapid testing and iteration. • Serve as the sole owner of media spend—responsible for allocating, forecasting, and reporting on the full acquisition budget. • Build and maintain financial models that forecast revenue from paid channels, new customer contribution margin, and payback periods. • Present regular budget performance reviews to leadership with clear recommendations on scaling, pulling back, or rebalancing spend. • Partner with Finance to ensure media investment aligns with overall company P&L targets. • Drive net-new customer revenue as the primary KPI for this role—growing the customer base beyond Daryl-Ann’s existing audience. • Build and manage an affiliate marketing program, identifying and onboarding high-quality partners, creators, and publishers. • Identify and test new acquisition channels (podcasts, connected TV, direct mail, influencer seeding) and bring a test-and-learn mentality. • Develop audience targeting strategies that find new customers who look like, but are not already part of, the existing nuuds community. • Implement incrementality measurement frameworks to understand the true lift of paid media spend versus organic and founder-driven demand. • Establish and maintain a rigorous testing framework (geo-lift tests, holdout groups, media mix modeling) to guide budget allocation. • Own Shopify analytics and reporting for acquisition-related metrics, building dashboards that provide real-time visibility into performance. • Define and track KPIs including new customer CAC, blended ROAS, contribution margin, payback period, and incrementality ratios. • Work closely with Daryl-Ann and the creative team to translate organic content and brand voice into high-performing paid creative. • Coordinate with product and merchandising to align campaign launches with inventory and drop schedules. • Collaborate with the CRM/retention team (or build the case for one) to ensure smooth handoffs from acquisition to lifecycle.

🎯 Requirements

• 7+ years of experience in performance marketing and paid media, with at least 3 years managing significant budgets ($5M+ annually) at a DTC or ecommerce brand. • Deep, hands-on expertise running campaigns on Meta Ads, Google Ads (Search, Shopping, Performance Max), and TikTok Ads. • Strong financial acumen—you think in terms of contribution margin, payback periods, and P&L impact, not just ROAS. • Experience building affiliate marketing programs from scratch or scaling existing programs significantly. • Proficiency with Shopify and the DTC analytics ecosystem (GA4, Triple Whale, Northbeam, or similar attribution platforms). • Hands-on experience with incrementality measurement (geo-lift tests, media mix modeling, conversion lift studies). • Excellent communicator who can translate complex media data into clear, actionable recommendations for a non-technical founder. • Entrepreneurial mindset—you are comfortable building from zero, moving fast, and operating in a lean, founder-led environment. • Bonus: Experience at an influencer-founded or creator-led brand where you helped diversify revenue beyond organic/founder activations.

🏖️ Benefits

• medical, dental, and vision insurance • paid time off • holidays • employee discounts • opportunities for professional growth