Product & GTM Manager

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🇬🇹 Guatemala – Remote

💵 $100k - $140k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Logo of Coface

Coface

1001 - 5000 employees

Founded 1948

💸 Finance

Finance • Insurance

Coface is a global leader in trade credit risk management, leveraging its expertise and advanced technology to serve 100,000 clients across approximately 200 markets. With over 75 years of experience, Coface supports companies in navigating uncertain and volatile environments, offering services in credit insurance, debt collection, and information services. The company's international presence allows it to manage risks and provide business insights, helping clients optimize their operations and protect against non-payment risks.

📋 Description

• Drive product strategy, go-to-market execution, and commercial performance across our solutions portfolio. • Own product GTM design, execution, and evaluation across assigned solutions. • Support product development initiatives from ideation through launch, including collaboration with Group teams. • Adapt and enhance global product offerings to meet North American market needs and commercial priorities. • Monitor product performance, market adoption, and KPIs, recommending enhancements, optimizations, or rationalization as needed. • Act as a local product expert, supporting internal stakeholders with knowledge and insights. • Design and execute GTM strategies for new product launches, enhancements, and commercial initiatives. • Develop compelling GTM messaging, value propositions, and positioning tailored to target segments.

🎯 Requirements

• Bachelor’s degree in Business, Marketing, Product Management, or related field • 5-7+ years of experience in product management, GTM, strategy, or related commercial roles • Strong experience working cross-functionally with sales, marketing, product, and Group stakeholders • Demonstrated ability to design and execute GTM strategies and product launches • Analytical mindset with experience in market and competitive analysis • Excellent written and verbal communication skills, with the ability to translate complexity into clear messaging • Strong project management and organizational skills • Experience in B2B, financial services, insurance, risk, or information services is highly desirable.

🏖️ Benefits

• Health insurance • Retirement plans • Flexible work arrangements • Professional development

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