Senior Events Marketing Specialist

🕒 May 8

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Colibri Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📚 Education

🤝 B2B

💸 Finance

Education • B2B • Finance

Colibri Group is a leader in the field of professional education, dedicated to helping individuals advance and adapt in their careers. The company provides first-class learning experiences tailored to various professions, including real estate, healthcare, financial services, teaching, valuation, and accounting. Colibri Group prides itself on a holistic approach to professional learning, offering engaging educational programs, mentorship opportunities, and resources that align with the interests and goals of its students. Through its programs, Colibri Group empowers millions of professionals to achieve their career objectives and thrive in various industries.

📋 Description

• Plan, coordinate and execute all aspects of event logistics for national conferences and trade shows, including registration, shipping, ordering materials, booth setup and on-site execution. • Develop and maintain detailed event timelines, checklists, run-of-show documents and contingency plans. • Coordinate with internal teams (Product Marketing, Sales, Creative, Content, E-mail) to ensure events align to business objectives and messaging; establish measurable goals for each event • Conduct run-of-show meetings with relevant internal partners to ensure all are aware of their roles and responsibilities. • Support pre event and post event communications, including email and sales enablement assets. • Manage all event budgets, invoices, and expenses for individual events and overall including monthly forecasting. • Build relationships with strategic partners and coordinate with venues, show organizers, and third-party vendors. • Identify opportunities to improve efficiency and reduce costs while maintaining event quality. • Improve event processes, templates, and best practices to increase efficiency and consistency. • Own event lead capture processes, tools, and workflows. • Upload event leads into Salesforce promptly and accurately, including source, campaign, and event details. • Partner with Sales and Marketing on post-event lead handoff, follow up SLAs, and issue resolution. • Report monthly on event performance, covering engagement, lead metrics, pipeline impact, and ROI. • Produce post-event recap reports with insights, results, and recommendations for future improvement. • Achieve goals established for each event • Event leads captured accurately and on time • Salesforce data completeness • Overall event ROI • On time, on-budget, error free event execution

🎯 Requirements

• 4–7+ years of experience in event marketing or conference management. • Hands-on experience executing in person events end to end. • Strong attention to detail, organization, and project management skills. • Experience with CRM systems (Salesforce preferred) and event lead capture tools. • Comfortable working cross functionally and managing multiple events simultaneously. Availability to travel to major events as needed • Ability to manage budgets, analyze and report on event performance

🏖️ Benefits

• Equal Opportunity Employer • Commitment to diversity and inclusive environment