Creative Performance Strategist

🔥 20 minutes ago

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Comfrt

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

👗 Fashion

eCommerce • Fashion

Comfrt is a direct-to-consumer apparel brand and Shopify-based e-commerce retailer focused on comfort-first clothing. The company sells hoodies (including slightly weighted hoodies marketed for anxiety relief), loungewear, blankets, travel gear, kids and pet items, and accessories, and operates an ambassador program and mobile app. Its messaging emphasizes cozy, functional, lifestyle apparel and DTC online sales.

📋 Description

• Lead creative concepting and campaign development across Meta, TikTok, YouTube, Snapchat, and Pinterest — owning the idea from brief to execution • Define and protect the Comfrt creative voice across paid and organic channels, ensuring every asset feels cohesive, intentional, and on-brand • Develop compelling creative briefs that translate brand strategy, product stories, and cultural moments into thumb-stopping content • Partner with designers, videographers, and UGC creators to bring concepts to life with speed and creative integrity • Drive creative for new product launches, brand collaborations, seasonal campaigns, and always-on content • Stay deeply plugged into culture — tracking trends, platform behavior, and the visual language shaping what resonates with our audience • Use performance signals (CTR, hook rate, engagement, ROAS) to inform creative iteration — not to lead it • Explore AI and emerging creative tools to expand what's possible, accelerate production, and unlock new storytelling formats

🎯 Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or related field • 5+ years of experience in creative strategy or brand creative, with a proven track record of concepting and producing campaigns that resonated — across channels and at scale • A portfolio that demonstrates strong conceptual thinking, visual range, and brand storytelling • Deep fluency in social-first content and platform culture — you know what feels native, and what feels forced • Experience with AI tools, marketing technology, analytics platforms, and social media insights • Analytical mindset with the ability to translate data into actionable insights • A self-starter with the ability to work quickly and solve problems cross-functionally • Fluent in advertising fundamentals, with a clear understanding of how creative storytelling meets performance • Ecommerce high growth experience preferred • A sense of curiosity and what is driving impact for high growth DTC brands.

🏖️ Benefits

• generous paid time off • company-covered health insurance • 5% 401k match • discounts on all Comfrt products