Marketing Program Manager

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Comfrt

51 - 200 employees

🛍️ eCommerce

👗 Fashion

eCommerce • Fashion

Comfrt is a direct-to-consumer apparel brand and Shopify-based e-commerce retailer focused on comfort-first clothing. The company sells hoodies (including slightly weighted hoodies marketed for anxiety relief), loungewear, blankets, travel gear, kids and pet items, and accessories, and operates an ambassador program and mobile app. Its messaging emphasizes cozy, functional, lifestyle apparel and DTC online sales.

📋 Description

• Drive cross-functional execution across product launches, marketing campaigns, partnerships, creator initiatives, and key business priorities • Own end-to-end launch timelines for product launches and key marketing initiatives • Facilitate launch kickoffs and maintain project plans • Coordinate stakeholders across Creative, Growth, Brand, Influencer, Social, Product, Operations, Merchandising, and CX • Ensure launch readiness across all channels and storefronts (Shopify, App, Tiktok Shops) • Maintain integrated marketing and product development calendar • Coordinate campaign planning processes • Track milestones, deliverables, and dependencies • Surface risks and bottlenecks before they impact execution • Drive accountability across teams • Facilitate recurring project meetings • Document decisions and next steps • Ensure clear ownership for all deliverables • Build scalable workflows and operating procedures • Improve launch planning and cross-functional communication • Develop templates, trackers, and project documentation • Continuously identify opportunities to increase organizational efficiency • Provide status updates to leadership • Create launch recaps and post-mortems in partnership with the Data team • Maintain visibility into key initiatives and business priorities • Help leadership prioritize competing initiatives

🎯 Requirements

• 4–7+ years in project management, program management, marketing operations, or integrated marketing • Experience working at a high-growth DTC, ecommerce, or consumer brand • Strong experience managing cross-functional launches and campaigns • Expertise with Asana, Monday, Notion, Airtable, ClickUp or similar platforms • Exceptional communication and stakeholder management skills • Ability to influence without direct authority • Highly organized with strong attention to detail • Comfortable operating in ambiguity and building process from scratch

🏖️ Benefits

• generous paid time off • company-covered health insurance • 5% 401k match • discounts on all Comfrt products

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