Growth Marketing Strategist

🕒 January 16

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Compose.ly

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

🤝 B2B

☁️ SaaS

B2B • SaaS • Marketing

Compose. ly is a premier content writing service that provides high-quality, SEO-friendly content tailored to engage your audience and elevate your business. Specializing in content creation across various industries, Compose. ly connects businesses with a network of specialized writers for managed content services, including blog writing, white papers, eBooks, technical writing, and more. The platform streamlines content creation and offers services that range from SEO optimization to full account management, ensuring content that aligns with brand voice and maximizes search engine rankings. Compose. ly aims to deliver efficient and effective content solutions that drive results, with a focus on experience, expertise, authority, and trustworthiness.

📋 Description

• Develop and implement omni-channel demand generation campaigns aimed at attracting new qualified leads and upselling existing customers • Design and execute omni-channel campaigns to manage the marketing content calendar, ensuring alignment and timely execution across teams • Coordinate with BDRs and Sales teams to ensure marketing strategies effectively support sales goals, focusing on MQL generation and deal creation. • Utilize HubSpot to its full potential to monitor, analyze, and report on the effectiveness of marketing campaigns, optimizing strategies based on data-driven insights. • Support Compose.ly’s internal SEO and PPC initiatives to make search a reliable and consistent demand channel. • Proactively identify and resolve issues that impact marketing performance, using a combination of strategic foresight and tactical execution. • Maintain brand consistency across all marketing initiatives, upholding brand integrity. • Create processes that help us scale, maintaining the flexibility needed to innovate

🎯 Requirements

• Experience developing and implementing growth marketing strategies for a high-growth B2B agency or brand • Minimum 1-2 years working with Hubspot • 3+ years experience in marketing or demand-focused roles • Comfortable with reporting and a bias for data-driven approach • Experience managing campaigns, performance metrics and budget allocation • Ability to identify trends, insights, and opportunities to continuously maximize opportunities for growth • Experience working with external/freelance resources • Experience utilizing marketing tools like Hubspot, Google Analytics, Google Search Console, SEMrush/Ahrefs, Webflow, etc.

🏖️ Benefits

• Great medical, dental, and vision plans • Life & disability • 401k retirement plan • Unlimited PTO and 11 paid holidays • Annual educational stipend towards your professional growth