Growth Lead, PIMS

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🕒 December 31, 2025

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Vetcove

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2015

🏪 Marketplace

🤝 B2B

Marketplace • B2B

Vetcove is a purchasing platform specifically designed for veterinary clinics, allowing them to consolidate and streamline their ordering processes from various suppliers. The platform enables users to compare prices, check inventory, and manage orders from a single interface, significantly reducing the time and effort spent on procurement tasks. Vetcove is free for veterinarians, with revenue generated from corporations to support its operations. The service is trusted by over 19,000 veterinary hospitals and provides tools for price comparison, order history review, and managing vendor relationships. The aim is to simplify and enhance the purchasing experience for veterinary practices, ensuring cost effectiveness and efficiency.

📋 Description

• Work closely with product, design, and engineering to define AI-powered marketing capabilities and infrastructure within the Vetcove PIMS • Own the strategy for AI-driven marketing journeys, including experimentation frameworks, messaging guardrails, personalization logic, and automation rules • Design and maintain scalable marketing playbooks that enable rapid iteration and growth without hard-coded content • Continuously identify and test growth hacks that clinics can leverage to increase engagement, retention, upsell, and ARPC • Translate proven email and lifecycle marketing strategies into AI-enabled systems that learn and improve over time • Serve as the internal expert on pet parent psychology, messaging, and behavioral triggers • Partner with Product to ideate, prototype, and validate new features that unlock novel growth opportunities for clinics • Use data and experimentation to refine journeys, playbooks, and AI guardrails based on real-world performance • Advocate for scalable, low-effort growth mechanisms that clinics can benefit from automatically • Create clear guidance, examples, and best practices to drive internal alignment and clinic adoption of AI marketing tools

🎯 Requirements

• 5+ years of experience in growth marketing, product marketing, or a related role • Expertise prompt engineering AI systems to produce consistent, reliable results. • Hands-on experience designing or operating AI-driven, automated, or rules-based marketing systems • Strong understanding of email marketing, customer journeys, and experimentation methodologies • A track record of identifying and executing creative growth hacks that drive measurable business impact • Comfort partnering deeply with product and engineering teams on systems, tooling, and infrastructure • Ability to design flexible frameworks and guardrails rather than one-off campaigns • Strong intuition for consumer voice and persuasive messaging, especially in trust-based or service-oriented industries • Data-informed but creatively driven, with a bias toward testing, learning, and iteration • Highly collaborative, with the ability to influence without direct authority • Self-motivated, adaptable, and energized by building new growth engines from scratch

🏖️ Benefits

• 100% remote within the USA • Medical, Dental, and Vision Insurance • Automatic 401k contribution • Employee referral program • At home office set up • Bi-annual company retreats • Open vacation policy • Equity • Monthly team events