Account Based Marketing Manager

🔥 2 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💰 Account Manager

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ConnectWise

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1982

☁️ SaaS

🔒 Cybersecurity

🏢 Enterprise

💰 $585k Seed Round on 2019-06

SaaS • Cybersecurity • Enterprise

ConnectWise is a leading provider of software and services for managed service providers (MSPs), offering solutions designed to automate and streamline operations in IT management, cybersecurity, and business management. Their Asio platform is purpose-built for MSPs, delivering tools for unified monitoring and management, cybersecurity, data protection, and business management. ConnectWise provides services like professional services automation, remote monitoring and management (RMM), quote and proposal automation, IT documentation, and financial management among others. Through partnerships and integrations with top-rated vendors, ConnectWise enhances its offering for IT service management. The company also hosts industry events and provides community support to foster growth and innovation in the MSP sector.

📋 Description

• Design and execute ABM plays across acquisition, competitive displacement, and named accounts • Build and manage tiered target account lists using data sources like Demandbase, ZoomInfo, and intent signals • Translate strategy into clear, actionable weekly plans (accounts, plays, owners) • Orchestrate multi-channel campaigns including paid media, outbound sequences, direct mail, events, and executive roundtables • Partner cross-functionally with Sales, SDRs, Demand Gen, and Digital teams to drive coordinated account engagement • Map buying committees within target accounts to refine messaging and outreach • Own reporting on pipeline sourced/influenced, account engagement, and campaign performance

🎯 Requirements

• Experience in B2B marketing and Account-Based Marketing (ABM) • Strong collaboration skills and experience partnering with Sales • Data-driven mindset with experience using intent data and marketing platforms • Ability to manage multiple campaigns and translate strategy into execution

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Professional development opportunities