Marketing Manager, B2B SaaS

Job not on LinkedIn

🔥 0 minutes ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

👻 Ghost score 10%

infoinfo

🗣️🇧🇷🇵🇹 Portuguese Required

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Logo of Convenia

Convenia

51 - 200 employees

Founded 2012

👥 HR Tech

☁️ SaaS

🏢 Enterprise

HR Tech • SaaS • Enterprise

Convenia is a digital platform that offers automated HR and payroll solutions for small and medium-sized enterprises (SMEs). It simplifies processes such as employee onboarding, benefits distribution, vacation management, and payroll handling, while providing features for performance evaluation and integration with accounting systems. Designed to enhance efficiency and compliance, Convenia centralizes HR functions, ensuring a streamlined experience for both HR departments and employees. This platform aims to promote a digital culture within organizations, making human resources more strategic and responsive to the needs of employees.

📋 Description

• Lead demand generation for Convenia and own the company’s growth results through marketing strategies • Mature, modernize, and scale the existing marketing organization through a growth-focused approach • Build and evolve the acquisition strategy as a single funnel, from top-of-funnel through conversion • Set priorities across paid search, paid social, SEO, content, and partnerships based on CAC, LTV, payback, and funnel efficiency • Connect the growth strategy with Sales and Customer Success, tracking acquisition, activation, and retention • Lead the internal marketing team and manage external vendors and agencies • Run experimentation cycles, including A/B tests, new channels, and new formats • Manage paid media campaigns, including budget, targeting, creative assets, and optimization • Monitor and advance SEO, content production, and social media • Instrument and monitor the marketing funnel, identifying bottlenecks and opportunities • Report results, risks, and recommendations directly to the founding partner

🎯 Requirements

• 10+ years of experience in marketing leadership, with expertise in paid and organic media at B2B SaaS companies • Previous experience with growth marketing, a culture of experimentation, structured testing, and end-to-end funnel optimization • Previous experience leading in-house teams and managing external vendors and agencies • Previous experience in a senior management role; this is not a first-time management position • Proven track record of maturing and scaling existing marketing organizations • Strong command of CAC, LTV, ROAS, payback, and funnel conversion metrics • Ability to move between strategic vision and tactical execution • Analytical and clear communication skills for interpreting funnels and marketing metrics • Ability to engage directly with executive leadership

🏖️ Benefits

• Remote work • R$1,200/month on the iFood Benefícios card for meal and food allowances • Onboarding allowance — R$500 in home office credit through iFood Benefícios • Seguros Unimed Compact health plan (no copayments and no deductions for the primary member) • Bronze dental plan • Life insurance • Pipo Saúde — healthcare benefits partner • Wellhub (formerly Gympass) • Kaledo — our employee perks club • Zenklub — mental health and emotional well-being platform • Creditas — payroll-deducted loans and salary advances • Unit — financial consulting • Childcare assistance • Birthday day off • An appropriate and inclusive work environment for professionals with disabilities

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