Field Marketing Manager – LATAM

🔥 34 minutes ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Cyera

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Cyera is a pioneering company focused on data security for enterprises, particularly in the realm of data discovery and risk management. Their innovative platform is designed to help businesses secure their data by providing critical insights into what data they have, where it's stored, who can access it, and identifying potential risks. Cyera offers a comprehensive suite of services including Data Security Platform Modules, Data Loss Prevention, Identity Access management, and Data Breach Readiness. The company's solutions facilitate compliance, minimize data breach impacts, and support business growth through secure data initiatives. Trusted by enterprises across various industries, Cyera empowers companies with speed and precision to protect their valuable data assets.

📋 Description

• Support pipeline development and brand awareness in the region through field and channel marketing programs, events, and campaigns • Develop pipeline generation programs for large enterprise accounts • Create and deliver integrated regional marketing programs, including digital marketing, company events, third-party event sponsorships, direct mail, and teleprospecting • Collaborate with sales to optimize pipeline coverage, acceleration, and territory alignment • Support territory planning and sales alignment within the region • Partner with business development on targeting and lead follow-up prioritization and progression • Educate and enable the sales team on new and planned marketing activities • Measure and analyze field marketing performance against target plans • Manage the regional field marketing budget and spend • Develop co-marketing plans with partners and alliances alongside the regional channel team • Improve waterfall metrics, including reach, conversion, velocity, value, and return • Develop and implement relevant messaging for single accounts and account clusters • Manage event logistics, onsite event execution, venue coordination, schedules, rooms, AV, catering, and event contracts • Work with campaigns to develop webinar content for larger enterprise companies

🎯 Requirements

• Minimum of five (5) years experience delivering enterprise Field Marketing and channel marketing excellence • Highly knowledgeable about demand generation and marketing best practices • Results-oriented with a passion for performance measurement and analytics • Experience delivering engagement programs that ensure incredibly successful customers who continue to renew and expand • Proven success in executing programs and events that drive demand, deal acceleration, return, and deliver exceptional experience for attendees • Content creation experience across messaging platforms, email, direct mail, digital ads, SDR scripts, and marketing assets • Experience developing regional and channel plans to support account-based marketing • Demonstrated ability to build effective working relationships with sales and marketing • Ability to travel up to 30% of the time • Must be fluent in Portuguese • Bachelor's Degree with a Marketing or Business focus preferred, but not required • Ability to articulate market-specific value propositions and tailor them to program requirements • Strong understanding of tailored content creation • Experience in segmentation analysis, budgeting, and building business cases • Understanding of B2B sales cycles, demand creation, pipeline contribution, and sales opportunity acceleration • Excellent grasp of marketing performance metrics and ROI • Knowledge of marketing to B2B buyers using white papers, case studies, webcasts, digital marketing, email, call downs, and direct mail • Experience with Asana, Splash, Salesforce, Marketo, and/or other predictive analytics tools preferred • Integrated marketing content creation and implementation experience • Ability to understand and execute the company and product pitch in the field • Ability to convey information to internal and external audiences • Ability to write and deliver marketing-quality emails, presentations, and collateral • Exceptional event planning skills, including event contracts, BEO specifics, and attendee experiences • Recruitment planning for events and execution excellence • Ability to manage multiple projects, meet tight deadlines, and adapt to shifting priorities • Ability to lead cross-functional teams and influence stakeholders • Ability to evaluate and navigate complex problems • Revenue-generating mindset and ownership of pipeline outcomes

🏖️ Benefits

• Ability to work remotely • Office setup reimbursement • Competitive salary • Paid holidays and sick time • Health, vision, and dental insurance • Potential merit increases based on individual or company performance, time in role, and other discretionary factors