Vice President, Growth Marketing

November 22

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

💵 $265k - $285k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

🦅 H1B Visa Sponsor

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CookUnity

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eCommerce • B2C • Food and Beverage

CookUnity is a meal delivery service offering a wide selection of chef-crafted, gourmet dishes delivered directly to customers' doorsteps. The company collaborates with award-winning chefs to create diverse, restaurant-quality meals that cater to various dietary preferences and lifestyles, such as keto, vegan, paleo, and more. CookUnity focuses on providing convenience and flexibility with options ranging from 4 to 16 meals per week, which can be customized or automatically selected based on the customer's preferences. The meals are delivered fresh, not frozen, ensuring high quality and taste. The company also emphasizes sustainability with its packaging solutions and seeks to reduce waste. CookUnity presents a convenient way to enjoy high-quality meals prepared by top chefs without the hassle of cooking.

501 - 1000 employees

Founded 2015

🛍️ eCommerce

👥 B2C

📋 Description

• Lead the Growth Strategy: Own the full-funnel growth vision and roadmap, integrating paid, owned, earned, and product-led growth initiatives to scale efficiently while protecting CAC and maximizing LTV. • Team Leadership: Build, mentor, and inspire a team of high-performing growth marketers, channel leads, and analysts focused on acquisition, conversion, and retention. • Channel Excellence: Oversee performance across Meta, Google, TikTok, DSPs, and emerging channels, while expanding into new frontiers such as influencer, affiliate, and partnership-based growth. • Data & Experimentation: Foster a rigorous culture of testing, measurement, and optimization—leveraging analytics, attribution, and cohort insights to drive decisions. • Product-Led Growth: Partner with Product and Tech to identify and execute high-impact growth loops, cross-sell, upsell, and referral initiatives across the CookUnity ecosystem. • Brand x Growth Integration: Collaborate with Creative and Brand to develop compelling storytelling and performance-driven creative that elevates CookUnity’s chef-led value proposition. • Forecasting & Performance Management: Own growth forecasting, budget allocation, and reporting across all digital and offline performance channels. • Thought Leadership: Stay ahead of emerging trends, technologies, and platforms (AI, personalization, creator economy, etc.)—ensuring CookUnity remains at the forefront of modern marketing innovation.

🎯 Requirements

• 12+ years of experience in growth marketing, digital acquisition, and lifecycle management within fast-paced, high-growth DTC or marketplace environments. • Proven success leading large-scale customer acquisition and retention programs across multiple channels. • Deep understanding of marketing analytics, attribution, cohort analysis, and performance forecasting. • Exceptional leadership experience building and managing teams across media, data, creative, and product functions. • Strong background in experimentation frameworks, conversion rate optimization, and funnel diagnostics. • Demonstrated success partnering with senior executives to shape company strategy and growth objectives. • Experience managing large marketing budgets with an ROI-driven, analytical mindset. • Bachelor’s degree required; MBA or advanced degree preferred.

🏖️ Benefits

• Health Insurance coverage • 401k Plan • We grow, you grow: Stock Options Plan granted on Day 1 • Eligible for a bi-annual performance bonus • PTO policy and paid sick days / Unlimited PTO • 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical • Paid Family leave • Compassionate Leave: 3-5 days each time the need arises • A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly • Wellness perks: access to fitness subsidies to build a healthy lifestyle • Personalized Spanish coach • Awesome opportunity to join a company that is looking to change how we eat and how chefs work!