Paid Media Strategist

Job not on LinkedIn

57 minutes ago

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $101.1k - $126.3k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

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Cortica

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Healthcare Insurance • Education • Social Impact

Cortica is a multidisciplinary healthcare provider specializing in the diagnosis and treatment of autism and other neurodevelopmental differences in children. With a focus on whole-child health care, Cortica offers a comprehensive range of services including applied behavior analysis (ABA), speech therapy, occupational therapy, and medical evaluations, all provided in a collaborative environment. Their team, which includes pediatric doctors and therapists, is dedicated to creating personalized care plans that improve communication, social skills, and overall developmental progress for children with diverse needs.

51 - 200 employees

Founded 2007

⚕️ Healthcare Insurance

📚 Education

🌍 Social Impact

💰 $30M Series C on 2016-12

📋 Description

• Develop and execute the overall digital performance marketing strategy across paid search (SEM), paid social, display, programmatic, affiliate, and emerging channels to drive patient acquisition, engagement, and conversion across a diverse range of channels • Oversee end-to-end campaign planning, budgeting, implementation, and optimization to meet performance KPIs such as CAC, ROAS, and conversion rates • Establish and manage comprehensive digital marketing budgets, ensuring efficient allocation of resources • Guide website content, design, and user experience initiatives to create seamless digital journeys • Lead efforts to implement SEO best practices, elevating search engine rankings and driving sustainable organic traffic growth • Oversee data-driven email marketing for healthcare providers and lead-nurturing campaigns • Utilize analytics tools to monitor performance, derive actionable insights, and continuously refine digital strategies • Stay ahead of digital trends and emerging technologies, spearheading the adoption of innovative approaches and tools

🎯 Requirements

• 6+ years of experience in digital marketing, preferably with multi-unit and/or healthcare experience • Bachelor's degree in Marketing, Business, or related field (or equivalent experience) • Proven expertise in leading and scaling digital marketing efforts across multiple channels, including Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn, Programmatic, and more • Strong command of SEO, PPC advertising, social media marketing, and analytics • Advanced experience in digital marketing tools, including Google Analytics, A/B testing tools, CRM systems, and campaign management platforms • Extensive experience with Excel required for reporting purposes • Ability to interpret data, make data-driven decisions, and pivot strategy to improve performance and optimize ROI • Demonstrated experience with conversion rate optimization and digital marketing funnel management • Advanced knowledge of emerging digital marketing trends and technologies • Agency background a plus

🏖️ Benefits

• Medical, dental, and vision insurance • 401(k) plan with company matching • Rapid vesting • Paid holidays and wellness days • Life insurance • Disability insurance options • Tuition reimbursements for professional development and continuing education • Referral bonuses