Senior Marketing Manager, Partner Marketing

Job not on LinkedIn

🕒 April 13

🏄 California – Remote

🏄 California – Remote

💵 $128k - $166.5k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Coupa Software

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2006

☁️ SaaS

💸 Finance

🛍️ eCommerce

SaaS • Finance • eCommerce

Coupa Software is a leading provider of business spend management solutions. Their platform focuses on optimizing and transforming direct and indirect spend across procurement, finance, supply chain, and IT. Coupa leverages AI and extensive data insights to drive cost efficiencies, manage supplier relationships, and mitigate risks. With products covering areas such as invoicing, payments, expense management, and supply chain collaboration, Coupa serves a wide range of industries including automotive, healthcare, retail, and more. Their comprehensive community and partner ecosystem enable organizations to unlock hidden savings and improve compliance, promoting growth and resilience in a changing economic climate.

📋 Description

• Develop and execute comprehensive marketing plans tailored to AWS and Global Systems Integration Partners, aligning with overall business objectives and revenue goals. • Develop and implement effective communication strategies to engage key partners and their prospects. This includes developing campaigns, creating newsletters, email sequences, training materials, and other lead generating activities. • Act as the voice of our partners within Coupa, developing strategies to communicate partner needs, feedback, and market insights to internal stakeholders, including product, sales, and executive leadership. • Collaborate with partners to create compelling, co-branded marketing content, including campaign offerings, case studies, whitepapers, webinars, and sales enablement materials, that resonate with their target audiences. • Design and implement demand generation programs to drive qualified leads and pipeline, leveraging various channels such as email, digital advertising, and events. • Project manage partner marketing initiatives from concept to execution, ensuring timely delivery, budget adherence, and measurable results. • Serve as a liaison to the Partner Organization and Coupa's events team for key internal and external events, ensuring partner representation, engagement, and successful execution of co-marketing activities. • Monitor, analyze, and report on the performance of partner marketing campaigns, using data-driven insights to optimize strategies and demonstrate ROI. • Work closely with internal teams including alliances, sales, product marketing, content, and customer marketing to ensure seamless integration and consistent messaging across all partner-facing activities. • Gather and analyze market trends, competitor activities, and partner feedback to identify new opportunities and areas for optimization within the partner ecosystem.

🎯 Requirements

• 5+ years of experience in B2B enterprise software, specializing in partner, channel, or alliance marketing • Proven track record of developing and executing successful marketing strategies • Strong cross-functional influence and relationship-building skills with internal teams and external partners • Excellent project and budget management abilities, handling multiple priorities and optimizing marketing spend • Data-driven mindset with experience using marketing automation and CRM tools (e.g., Marketo, Salesforce) to measure performance • Strategic, adaptable, and self-motivated communicator with strong critical thinking skills and a relevant bachelor’s degree

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options