Marketing Manager

🔥 3 hours ago

🏄 California, New York – Remote

🏄 California – Remote 🗽 New York – Remote

💵 $60k - $80k / year

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🎡 Marketing

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CRAFTSMAN+

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

☁️ SaaS

📣 Marketing

🎮 Gaming

SaaS • Marketing • Gaming

CRAFTSMAN+ is an all-in-one platform and creative studio for interactive advertising that uses AI-driven infrastructure to create, scale, and optimize high-fidelity playable and HTML5 ad experiences. The platform offers an AI “Builder Agent” to generate many creative variants and write playable code from prompts, a dedicated game engine for MRAID & HTML5-compliant ads, analytics that capture pre-click engagement and drop-off signals, and full-service creative production (playables, video/UGC, strategy, and art direction). CRAFTSMAN+ highlights clients in games and mobile advertising (e. g. , SEGA, Riot, Zynga) and advertises metrics such as $1B+ ad spend powered, 2B pre-click data points annually, 200+ pre-built templates, and a 15-minute brief-to-build workflow.

📋 Description

• Plan, launch, and optimize integrated marketing campaigns aligned with company growth goals, from concept through performance analysis. • Write blog posts, articles, email campaigns, social media copy, and lead magnets that drive organic traffic and position CRAFTSMAN+ as a thought leader in ad tech and creative technology. • Develop case studies, one-pagers, pitch collateral, and campaign materials that help close deals and generate new leads. • Build and manage nurture sequences end-to-end — writing the copy, segmenting audiences, scheduling sends, and analyzing results. • Manage and maintain the company website — updating content, improving SEO, and ensuring everything stays current and on-brand. • Track, analyze, and report on campaign performance. Identify insights, spot opportunities, and recommend what to double down on (or cut).

🎯 Requirements

• 3-5 years of marketing experience, ideally in ad tech, martech, SaaS, or a related digital ecosystem. • Hands-on experience creating content and executing campaigns: it’s not your first rodea! • Experience with marketing tools and platforms: analytics, email marketing, social scheduling, and CRM software (e.g., HubSpot, HighLevel, Salesforce). • A data-aware mindset — you understand how marketing performance connects to revenue and can speak to metrics confidently. • Comfort operating in a fast-paced, evolving environment where priorities shift and the team is lean. • Proven experience working within technology and/or SaaS companies, with a clear understanding of how marketing supports product-led or sales-driven growth. • Experience defining and shaping marketing strategy and brand positioning, not just executing campaigns — you can connect messaging, audience, and market insights into a cohesive narrative

🏖️ Benefits

• Competitive salary • Unlimited PTO • Budget for professional growth