Head of SMB Growth Marketing

🕒 6 days ago

🏈 Alabama, Arizona, +20 more states – Remote

🏈 Alabama – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🌴 South Carolina – Remote 🗿 South Dakota – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

💵 $175k - $205k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

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CrashPlan

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2022

🔐 Security

☁️ SaaS

🏢 Enterprise

Security • SaaS • Enterprise

CrashPlan is a company providing secure, scalable, and straightforward endpoint data backup solutions. It offers protection against various data loss scenarios including disasters, human errors, and cyber threats like ransomware. With features like 256-bit AES encryption, unlimited versioning, and continuous cloud backup, CrashPlan supports businesses of all sizes in maintaining data continuity and compliance. The company markets several plans such as CrashPlan Essential, Professional, and Enterprise, catering to personal users, small business, and large organizations. CrashPlan is trusted by a global user base for its reliable and effortless data recovery services.

📋 Description

• Own SMB growth initiatives focused on acquisition, conversion, and pipeline growth • Scale SMB trial starts and improve trial-to-paid conversion performance • Build and optimize lifecycle marketing programs across onboarding, nurture, re-engagement, and conversion • Create and scale high-performing campaigns across email, paid media, landing pages, lifecycle channels, and emerging content formats • Lead experimentation and A/B testing across messaging, creative, digital channels, and conversion flows • Build reporting frameworks and dashboards that create visibility into funnel performance, campaign effectiveness, and growth opportunities • Use data and insights to drive optimization, prioritization, and investment decisions • Leverage AI tools and automation to improve execution speed, streamline workflows, reduce manual work, and scale growth programs more efficiently • Partner cross-functionally with Sales, RevOps, Product Marketing, and Content teams to improve customer journey performance and pipeline outcomes • Help build a more agile, experimentation-driven growth culture

🎯 Requirements

• 7+ years of experience in growth marketing, demand generation, or related SaaS growth roles • Proven experience driving measurable pipeline growth and improving conversion performance • Hands-on experience using AI to improve growth marketing execution through experimentation, reporting, operational workflows, funnel optimization, and process automation • Strong understanding of customer acquisition, lifecycle marketing, funnel optimization, and conversion strategy • Experience scaling trial acquisition and improving trial-to-paid conversion • Experience building and scaling high-performing growth campaigns with measurable business impact

🏖️ Benefits

• Full range of benefits