Account Manager

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August 22

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CRB Cunninghams

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Education • SaaS • Enterprise

CRB Cunninghams is a leading provider of software, hardware, and services to education establishments throughout the UK, with over 55 years of experience. The company specializes in offering comprehensive solutions for cashless catering, identity management, online payments, and electronic registration, all integrated for seamless operation and compliance with GDPR and the Data Protection Act. CRB Cunninghams is committed to helping schools streamline operations, reduce food wastage, and enhance the school dining experience through innovative technologies like the Fusion pre-order app and self-serve kiosks. The company's 'Software for Life' policy ensures ongoing support and upgrades without additional costs, fostering long-term partnerships with educational institutions.

51 - 200 employees

📚 Education

☁️ SaaS

🏢 Enterprise

📋 Description

• Maintain an in-depth knowledge of the Company’s product portfolio and awareness of competitor products and services • Maintain and develop the utopia grid of products for all customer accounts within portfolio • Develop and maintain account plans for each customer to offer a consultative approach to maximise new business sales opportunities and minimise attrition • Meet / exceed sales targets focused on base opportunities within designated accounts from both provided and sourced leads • Meet / exceed attrition targets • Maintaining an awareness of industry trends and updating team and management accordingly • Adhere to the company sales guidelines and standard operating procedures (SOPs). This includes maintaining and developing the Company’s CRM database in accordance with company standards and developing accurate, high quality and professional sales documentation and correspondence templates • Assist with devising and implementing lead generation activities, while liaising with wider team and marketing as and when required. • Qualify, develop and manage a lead through to sales conversion, whether sourced or provided by Companies • Respond to and follow up all sales enquiries using appropriate methods as per the SOP • Develop and maintain a sales pipeline of sufficient size to achieve agreed sales targets • Ensure all monthly sales targets (KPIs) set by management and agreed on in advance are met or exceeded • Identifying the needs and wants of a potential customer • Presenting the Company solution without misrepresentation • Demonstrating software solutions and associated products in person or over an Internet Video Call • Handling objections from potential sales opportunities • Preparing and presenting quotations/proposals to sales opportunities • Preparation of bids/tenders • Negotiating and closing sales • Fulfilling reporting requirements to the Commercial Director according to the deadlines set for the Department • Maximise profit on all potential sales opportunities • Provide excellent customer services to clients over the phone or in person • Attend training to develop relevant knowledge, techniques and skills • Establish and maintain strategic relationships, alliances and networks within industry (or any other vertical market) as well as with other key stakeholders to generate sales leads • Attend industry trade shows as directed by the management team from time to time • Participate in team meetings • Perform any other duties related to the promotion, sales and delivery of the products, or related third party products, as directed by the management team from time to time.

🎯 Requirements

• Experience selling software solutions within Public Sector & Education • Hold a degree or relevant qualification is desirable • Proven record in selling business application software • Relevant professional sales training and experience • A good degree of computer literacy and technical competency. • High degree of self-motivation • Energy and enthusiasm • Honesty and integrity • Strong customer service mindset • Goal orientation • Professionalism and persistence with ability to overcome obstacles and setbacks • Strong negotiation skills and ability to close sales • Excellent written, verbal and presentation communications skills • The ability to build and foster business relationships • Good understanding of technology and how it is applied in business • Demonstrable evidence of organising customer accounts and projection implementation.