Head of Marketing

Job not on LinkedIn

🕒 March 31

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Crossing Minds

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤖 Artificial Intelligence

🤝 B2B

🛍️ eCommerce

💰 Corporate Round on 2022-04

Artificial Intelligence • B2B • eCommerce

Crossing Minds is a technology company providing AI-powered platforms for personalized recommendations and data-driven insights. Their solutions leverage advanced embeddings, real-time information retrieval, and scalable infrastructure to offer customized applications for industries such as e-commerce, streaming, and financial institutions. By transforming raw data into AI-ready datasets, Crossing Minds enables enterprises to refine personalizations, optimize decision-making, and enhance customer engagement through a fully managed data pipeline. Trusted by major brands, their platform is designed to adapt to complex database requirements and seamlessly integrate with technology ecosystems.

📋 Description

• Handle Crossing Minds’ marketing vision and roadmap • Build and manage a rich B2B content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). • Build and manage our event strategy and calendar to ensure we meet in person with our ICP and attract qualified leads for the sales team. • Launch an analyst program to expand exposure to Gartner and Forrester and “get on the map” for solutions in our field. • Support the sales team with relevant marketing materials (eg. competitive battle cards) and decks to ensure our story is conveyed effectively. • Build, manage, and measure our social media profile and presence primarily on LinkedIn. Find and build additional relevant channels to grow our presence and awareness for Crossing Minds. • Create a repeatable and scalable process to feed the sales funnel, including measuring and tracking quality leads through relevant CTAs, web and social content, and sales promotions. • Together with the product team, amplify awareness and education campaigns to turn them into impactful sales and lead-gen programs. • Optimize our marketing automation and lead nurturing processes through email, content, and social channels. • Create shareable content appropriate for specific networks to spread both our brand and our content. • Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand-new audiences.

🎯 Requirements

• 5+ years of hands-on marketing experience in a B2B role. • A scrappy can-do attitude to change online e-commerce experiences across the planet. • Understanding of how to build and scale a B2B sales funnel. • Excellent communicator and creative thinker, with an ability to use data to inform all decisions. • Ability To create sales campaigns that communicate clearly to targeted audiences and while supporting our brand values and mission. • An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time. • Great analytic skills and thinking to maximize all outbound campaigns and budgets. • Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.

🏖️ Benefits

• 75% coverage on Medical, Dental, and Vision insurance. • 100% coverage on Basic Life • Employer-matched 401(k) • Flexible Paid Time Off • Professional education opportunities