Marketing Manager

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CrucialPoint

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

CrucialPoint is a retention-focused marketing agency that specializes in precision Email, SMS, Loyalty, and Mobile App retention strategies for mid-market to enterprise consumer brands. They offer services across lifecycle marketing—email and SMS program management, loyalty program design, in-app messaging and push unification, pricing & discounting strategy, and technical audits & platform migrations (e. g. , Klaviyo). Their site highlights measurable outcomes (subscriber growth, revenue lift, YoY digital revenue growth) across verticals like home furnishings, health & wellness, fashion, and QSR, and emphasizes certification on leading marketing platforms.

📋 Description

• Develop and execute outbound marketing strategies to drive lead generation. • Manage paid ad campaigns, cold email outreach, and other outbound initiatives. • Oversee content marketing efforts, including website updates, social media, and thought leadership. • Analyze campaign performance, test new strategies, and optimize for ROI. • Ensure consistency in brand messaging and positioning across marketing efforts. • Collaborate with leadership and sales teams to align marketing strategies with business growth objectives. • Generate high-quality leads for the sales team. • Execute marketing campaigns to increase brand visibility. • Improve conversion rates and optimize marketing performance using data-driven insights.

🎯 Requirements

• Proven experience in growth marketing, demand generation, or outbound marketing within an agency or B2B environment. • Strong knowledge of paid advertising, email marketing, and content marketing strategies. • Data-driven mindset with ability to analyze performance metrics and optimize campaigns. • Excellent communication, strategy, and execution skills. • Ability to work independently while collaborating with sales and leadership teams.