Director of Enterprise ABM, Demand Generation

🕒 May 22

🏄 California, Colorado, +15 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🦞 Maine – Remote 🎰 Nevada – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🌲 Oregon – Remote 🍂 Massachusetts – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

💵 $190k - $220k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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Crunchbase

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2007

☁️ SaaS

🤝 B2B

💰 $50M Series D on 2022-08

SaaS • B2B

Crunchbase is a subscription software platform that aggregates and delivers structured data, news, and predictive intelligence about private and public companies, funding rounds, acquisitions, leadership moves, and market activity. It provides paid products (Crunchbase Pro, Crunchbase Business), a marketplace, data licensing, and tools for investors, sales teams, and researchers to discover, track, and act on company intelligence.

📋 Description

• Develop and lead integrated ABM and demand generation strategies that drive awareness, engagement, pipeline, and revenue across target enterprise accounts and priority segments • Design programs that engage enterprise buying groups and personas for our data set, including executive, technical, operational, and functional stakeholders • Build marketing motions that support long-cycle enterprise sales opportunities and multi-touch engagement strategies • Translate account, persona, and vertical insights into targeted marketing programs that improve account penetration and sales conversion • Build, launch, and optimize multi-channel marketing campaigns across digital, paid media, email, content syndication, events, publications, web, and content marketing channels • Own campaign planning, audience segmentation, messaging alignment, execution timelines, and performance metrics and reporting • Support website, landing page, and conversion optimization strategies to improve campaign performance and engagement • Lead pipeline generation reporting and performance analysis across enterprise marketing programs • Track and analyze campaign influence, sourced pipeline, account engagement, lead-to-opportunity conversion, funnel progression, and stage conversion metrics • Pull and interpret campaign and pipeline data from Salesforce and related systems to identify trends and communicate performance insights to leadership • Partner closely with Revenue Operations and Lifecycle teams to align lead scoring, pre-sales funnel stages, handoff processes, and account progression strategies across the customer journey

🎯 Requirements

• 8+ years of experience in B2B marketing, with deep expertise in enterprise demand generation, account-based marketing, and pipeline generation within high-growth technology organizations • Demonstrated success in developing and executing integrated marketing programs that engage complex enterprise buying groups and support long-cycle sales motions • Experience partnering closely with Sales, SDRs, Product Marketing, and Revenue Operations to drive pipeline creation, funnel progression, and revenue outcomes • Strong experience with campaign performance analysis, funnel reporting, lead lifecycle management, and pipeline measurement using Salesforce and related marketing technologies • Experience managing multi-channel marketing programs across digital, paid media, nurture, events, content syndication, and account-based engagement strategies • Experience leveraging AI-enabled tools or automation workflows to improve marketing execution, reporting, campaign optimization, or operational scale preferred • Experience using platforms such as Marketo, 6sense, Salesforce, Clay, Qualified, LinkedIn Campaign Manager, Google Ads, and related marketing technologies preferred • Experience in SaaS, enterprise technology, data, or fintech environments preferred • Bachelor’s degree in Marketing, Business, Communications, or a related field preferred, or equivalent practical experience

🏖️ Benefits

• Competitive compensation and equity — rewarding you for your contributions and ownership mindset • Remote-first flexibility — work primarily from home within our list of approved states, with opportunities for in-person collaboration • Comprehensive health benefits for you and your family, including medical, dental, and vision coverage (PPO, HDHP, and HMO options) • Continuous learning support through generous reimbursement for professional development and skills growth • 401(k) and Roth plans with an annual financial adviser check-in to help you plan your future • Wellness resources — including a monthly stipend to support physical and mental health • Work-from-home enablement — internet stipend and home office setup allowance • Charitable giving match through our Town Hall awards and community impact initiatives