Head of Paid Media

🕒 May 14

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RYNO Strategic Solutions, LLC

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2008

☁️ SaaS

Marketing • Digital Marketing • SaaS

RYNO Strategic Solutions, LLC is a leading digital marketing agency focused primarily on the home services and improvements industry. They offer a wide range of marketing services including search engine optimization (SEO), pay-per-click (PPC) advertising, website design, social media marketing, video production, and local services ads (LSA) management. By being a Google Premier Partner, they focus on increasing the quantity and quality of organic traffic for home service businesses such as HVAC, plumbing, electrical, and more. Their proprietary RYNOtrax™ reporting system provides transparent metrics to help businesses understand their customer sources and identify opportunities for growth. Through tailored campaigns, RYNO Strategic Solutions aims to significantly enhance the digital presence and business growth of their clients in the home services sector.

📋 Description

• Develop and continuously refine the agency’s comprehensive paid media strategy and operating playbook, balancing foundational high-intent search with paid social, OTT, and emerging channels. • Drive strategic testing, platform expansion, and service innovation to strengthen performance and expand the agency's competitive advantage • Lead the strategic adoption of AI-driven tools, including Google AI-Max and evolving LLM-driven search behaviors, identifying how generative AI changes the path to purchase • Identify and implement emerging technologies that improve campaign performance, targeting, and scalability across paid channels • Serve as the agency’s primary thought leader on paid media innovation, translating changes across search, social, and AI ecosystems into scalable service offerings, best practices, and competitive advantage. • Share strategic insights that elevate internal expertise and strengthen the agency's position as an industry leader • Design and scale the paid media department structure to support operational efficiency, service excellence, and long-term growth • Lead team development through hiring, resource planning, coaching, and mentorship, fostering a culture of accountability, innovation, and solution-oriented thinking • Evaluate, procure, and implement tools, systems, and automation that improve operational efficiency, reporting accuracy, and service delivery • Oversee scalable processes for campaign management, data collection, and measurement across all paid media platforms. • Act as a strategic advisor for enterprise accounts, partnering with client leadership to drive retention, growth, and long-term success • Support the sales team by shaping strategy and scoping complex, multi-channel opportunities for prospective clients • Manage executive relationships with Google, Microsoft, Meta, and Yelp to pilot new capabilities and maintain first-to-market advantages • Collaborate cross-functionally with Client Success, SEO, Web, and Sales teams to ensure alignment on integrated strategy and execution for our clients • Additional job duties as assigned by management

🎯 Requirements

• - 10+ years of experience in Paid Media marketing within a fast-paced, high-volume marketing agency environment • - 7+ years of experience leading and developing high-performing teams across multiple levels and functions • - Experience in or strong understanding of the home services industry and their unique needs, strongly preferred • - Deep curiosity for emerging digital marketing trends, with a demonstrated commitment to bringing new ideas and thought leadership to both clients and the agency • - Proven track record of driving innovation through strategic testing, experimentation, and continuous performance optimization • - Strong ability to synthesize complex performance data into clear, strategic recommendations for senior and executive stakeholders • - Advanced expertise across major paid media platforms, including Google Ads and Meta Ads Manager; experience with local service and lead-generation platforms (Angi, Yelp, etc.) preferred • - Strong understanding of how generative AI and LLMs are transforming digital marketing, campaign operations, and consumer search and decision-making behavior

🏖️ Benefits

• **We’ve got you covered! ** • RYNO is proud to offer a variety of benefits to support employees and their families, including: • - **Remote-first culture** with flexible work options • - **Performance based bonuses** to reward excellence • - **Medical, Dental, Vision, and Life Insurance** • - **401(k) matching** to help you plan for your future • - **6 weeks of paid parental leave** for new parents • - **$2,000 annual tuition reimbursement** for continued education • - **Wellness stipend** to support your health and fitness • - **Monthly data stipend** to support your remote work environment • - **Paid vacation and sick time off** for work-life balance • - **11 paid holidays** to enjoy throughout the year • - **Paid days for a Cause** to give back to your community • - **Paid birthday holiday** to celebrate your special day • - **Comprehensive Employee Assistance Program** for personal support • - **Leadership and career advancement** opportunities • - **Anniversary rewards** to celebrate milestones • - **Inclusion, Diversity, Equity & Access** (IDEA) Committee • - **Awesome team merch!**