Advertising Director

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🕒 April 30

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Custom America

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

🛒 Retail

🚗 Transport

Retail • Healthcare • Transport

Custom America is a specialized Hi-Tech solutions company focused on providing professional printing, scanning, and data capture solutions for various sectors, including retail, healthcare, and transport. They offer a range of high-quality hardware and software products such as POS printers, self-service kiosks, and mobile computers, aimed at automating services and enhancing operations in specialized markets. Operating across North, Central, and South America, Custom America is committed to innovation and customer service, ensuring robust support and comprehensive solutions for businesses.

📋 Description

• The Director of Advertising is responsible for leading Generali's B2C paid media strategy, brand visibility, and performance marketing efforts across all digital channels. • Reporting to the VP of B2C Marketing, this leader oversees a team spanning community engagement, email marketing, and analytics, ensuring all channels work together to drive acquisition, retention, and brand trust. • This role owns the strategy, execution, and optimization of paid advertising across search, social, display, and emerging AI-driven platforms. • The Director leverages data, experimentation, and customer insights to maximize ROI, improve conversions, and strengthen Generali's presence. • Lead Generali's advertising strategy across AI-powered platforms (e.g., Google AI Overviews, Microsoft Copilot Ads, conversational ad formats). • Partner with analytics and content teams to optimize ad copy and landing pages. • Evaluate emerging AI ad products and determine strategic fit for the brand. • Directly manage the Community Manager, Email Manager, and Analytics Manager, ensuring alignment across channels. • Integrate paid media with email, social, community engagement, and website optimization efforts. • Use data to identify optimization opportunities, improve conversion rates, and reduce acquisition costs.

🎯 Requirements

• 8-12 years experience in digital advertising, performance marketing, or growth marketing. • Proven success managing multi-channel paid media programs with significant budgets. • Experience leading teams across multiple digital disciplines (email, social, analytics, paid media). • Strong understanding of AI-driven advertising and emerging ad formats. • Expertise with Google Ads, Meta Ads, and programmatic platforms. • Strong analytical skills with experience using analytics platforms (Google Analytics, Adobe Analytics). • Experience with ad campaign testing and audience segmentation. • Excellent communication and presentation skills. • Ability to work cross-functionally and influence stakeholders at all levels. • Strong project management and organizational skills. • Preferred: Experience in travel, insurance, or other regulated industries. • Preferred: Experience with SQL. • Preferred: Experience managing agency partners and large advertising budgets.

🏖️ Benefits

• Generous Employer contribution for health, dental, and vision insurance • Paid Maternity and Paternity Leave • Scholarship Program for Employee Dependents • Company match on 401k • Employee Assistance Program (EAP) • Company paid short-term and long-term disability insurance • Company paid life insurance • Voluntary Pet Insurance • Voluntary Legal Benefit • Discounts on travel insurance • Time off policies including vacation days, sick days, personal days, holidays and volunteer days (VTO)