Senior Lifecycle Specialist, Copy & Content

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🔥 0 minutes ago

🌐 Brazil, Portugal, +4 more countries – Remote

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⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 25%

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Logo of Darkroom

Darkroom

51 - 200 employees

📣 Marketing

🤝 B2B

☁️ SaaS

Marketing • B2B • SaaS

Darkroom is a world-class growth marketing company specializing in services that span the entire customer journey. As the 385th fastest growing private company in America according to the Inc. 5000 in 2023, Darkroom focuses on maximizing ROI for its clients. They offer services such as Amazon Marketplace Management, Creative Services, Paid Media Management, Retention Marketing, and Website Optimization. With a strong emphasis on integrating finance, creativity, and performance into growth marketing strategies, Darkroom leverages data infrastructure and attribution to enhance advertising effectiveness and profitability. Their committed approach has created over $1 billion in attributable revenue for clients, making them a trusted partner for leading companies worldwide.

📋 Description

• Write email and SMS copy for campaigns, flows, and automations from lead capture through activation, loyalty, and repeat purchase • Develop and maintain the client's marketing calendar • Sequence campaigns against the Associate Director's strategy • Flag capacity risks and scheduling conflicts early • Write creative briefs for the design team • Review and approve designs in Figma and shepherd assets to completion • Own the client's brand voice and copy guidelines • Partner with the CRM Specialist to align copy, segmentation logic, and dynamic content • Proof every send, including copy, links, personalization, and rendering • Review performance with the Associate Director and apply learnings to future copy tests

🎯 Requirements

• 3–5+ years of experience writing marketing copy, with meaningful experience in email, SMS, or lifecycle marketing • Strong portfolio demonstrating copy that moved a number • Excellent short-form copywriting skills for subject lines, preheaders, body copy, CTAs, and SMS • Ability to explain consumer technology, software, or digital subscriptions clearly without jargon • Experience writing lead capture and opt-in copy, welcome series, first-conversion and onboarding sequences, and subscription activation messaging • Experience writing loyalty, rewards, and win-back programming • Understanding of segmentation strategy and writing distinct copy for distinct audiences • Ability to direct design and write clear creative briefs • Fluency in Figma • Ability to own and manage a high-volume marketing calendar • Extreme attention to detail in proofing, links, personalization tokens, and brand consistency • Ability to take feedback, iterate quickly, and present and defend creative choices to a client • Working knowledge of an enterprise ESP such as Braze, Salesforce Marketing Cloud, Iterable, Customer.io, or comparable is a plus • Ability to work 9 am–5 pm EST • Clear, fluent English communication with U.S.-based clients and senior stakeholders

🏖️ Benefits

• Unlimited PTO • Local holidays relevant to the employee's hub • Remote-first culture • Flexible parental leave • Growth and professional development opportunities • Hybrid flexibility with weekly in-office time for employees based in or near New York or Lisbon HQs

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