Campaign & Marketing Automation Manager

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🕒 March 17

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DATAGROUP

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1983

🤝 B2B

☁️ SaaS

🔒 Cybersecurity

B2B • SaaS • Cybersecurity

DATAGROUP is a leading provider of IT outsourcing and consulting services, offering a comprehensive range of solutions including cloud services, application management, and IT security. With a strong focus on customer satisfaction and standardized services, DATAGROUP ensures a seamless IT operation for companies by providing modular and customizable solutions such as the CORBOX. Based in Germany, the company's operations are certified for security and quality, making it a reliable partner for diverse industries, including finance and public sector.

📋 Description

• Central point of contact for planning and executing cross-channel go-to-market campaigns for lead generation. • Analyze customer and market potential in close coordination with sales. • Design and manage multi-stage campaigns to successfully generate leads. • Leverage all available channels including online, social, event, and email marketing. • Implement and optimize marketing automation, workflows, and processes along the customer journey. • Establish data-driven tracking and reporting to increase conversion rates.

🎯 Requirements

• Degree in Marketing, Communications, or an equivalent qualification. • Several years of professional experience in marketing automation, campaign management, or performance marketing in B2B. • Proven success in executing multi-channel campaigns. • Strong experience using marketing automation tools such as HubSpot in conjunction with CRM systems. • Creative mindset combined with analytical skills and a structured working style. • German at native level (C2) and a good command of English.

🏖️ Benefits

• Flexible working hours and the option to work remotely, providing maximum flexibility and supporting a healthy work–life balance. • Job-Rad company bike leasing program for your dream bicycle. • Support for participation in sporting events. • Company pension plan.