Senior Retail CRM Marketing Manager

Job not on LinkedIn

🔥 1 hour ago

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🟠 Senior

🏆 Customer Success

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Dayforce

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

👥 HR Tech

☁️ SaaS

🏢 Enterprise

💰 $1G Post-IPO Debt - Dayforce on 2024-03

HR Tech • SaaS • Enterprise

Dayforce is a cloud-based human capital management (HCM) platform from Ceridian that unifies payroll, HR, benefits, workforce management, talent management, and related HR functions in a single application. It is delivered as software-as-a-service (SaaS) for organizations to manage employee lifecycle, payroll processing, scheduling, and compliance across the enterprise.

📋 Description

• Own marketing planning and execution across the retail business, including campaign strategy, channel mix, and messaging cadence • Design, build, and deploy ad hoc and lifecycle campaigns relating to retail businesses across email, SMS, and push while ensuring quality, consistency, and reporting integrity • Partner cross-functionally with performance, product, creative, data, and regional teams to create a prioritized lifecycle roadmap rooted in data • Manage up to leadership and across to peers to support cross-team development, bringing operational clarity and creative quality to the execution process • Lead A/B testing and experimentation across content, targeting, and journeys, using insights to continuously improve customer engagement • Monitor and analyze campaign performance, sharing results and recommendations to improve future creative, targeting, and structure • Collaborate on content strategy and provide feedback that drives performance across multiple markets and audience types.

🎯 Requirements

• 7-10 years of experience in CRM, lifecycle, or product marketing, ideally in CRM • 3+ years of experience in retail or has owned B2B or retail CRM marketing • Ability to speak CRM tech stack: you know what an API is, what attributes are, and you understand how to read HTML code • Ability to apply audience segmentation, behavioral targeting, and lifecycle strategy to product launches • Strong cross-functional influencing skills with the ability to manage up, down, and across to implement process and ways of working across retail projects • Data-literacy and comfort building performance narratives based on message engagement, conversion, and other metrics • A detail-oriented communicator and project manager—able to drive clarity and alignment across functions and timelines. • Experience translating product experiences into marketing messaging and being able to collaborate with copy/design teams to bring messages to life • Passion about scaling CRM as a growth lever, and excitement to build within a fast-moving, high-impact team • Proficiency in Braze, Iterable, Zeta, or a similar CRM platform. Familiarity with CDPs and data enrichment tools is a plus