Campaign & Process Operations Specialist

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🔥 0 minutes ago

🗽 New York, Pennsylvania – Remote

🗽 New York – Remote 🔔 Pennsylvania – Remote

💵 $62k - $78k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Operations

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Dayforce

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

👥 HR Tech

☁️ SaaS

🏢 Enterprise

💰 $1G Post-IPO Debt - Dayforce on 2024-03

HR Tech • SaaS • Enterprise

Dayforce is a cloud-based human capital management (HCM) platform (from Ceridian) that provides payroll, benefits administration, workforce management, time and attendance, talent management, and HR analytics. Delivered as a single SaaS solution, Dayforce is aimed at mid-market and enterprise customers for managing payroll, scheduling, compliance, and the employee lifecycle.

📋 Description

• Design, document, and improve operational processes across Marketing, including campaign execution workflows, lead management, stakeholder handoffs, and cross-functional coordination. • Maintain and apply campaign governance standards across both markets, including naming conventions, UTM taxonomy, audience definitions, and list hygiene requirements; identify where processes diverge between Canadian and US markets and lead harmonization efforts where standardization is feasible. • Partner with automation and technology counterparts to ensure process logic is clearly defined before automation is built and that automated workflows reflect intended business rules. • Collaborate with analytics and reporting counterparts to ensure process standards support data quality, funnel integrity, and reporting accuracy. • Maintain a current, accessible library of process documentation, runbooks, QA checklists, and governance guides; lead periodic process audits and serve as the first point of contact for process and execution questions across both markets. • Build, configure, test, and deploy email campaigns, triggered sends, and multi-step journeys in the marketing automation platform, including automated programs such as welcome series, re-engagement triggers, lifecycle transitions, and lead routing workflows. • Coordinate landing page builds, form configuration, and tracking setup; ensure pages are QA'd for field mapping, lead capture, and conversion tracking before campaigns go live. • Create and manage data extensions, audience segments, suppression lists, and send configurations required for campaign execution; apply personalization and platform scripting where required to support targeted messaging across segments and markets. • Coordinate with Marketing stakeholders to translate campaign briefs into execution plans; own send scheduling, deployment, delivery monitoring, and deliverability troubleshooting. • Serve as the day-to-day operational contact for agencies supporting campaigns, paid media, and activations; drive execution timelines and milestone tracking, brief partners on tracking standards including pixel implementation, conversion tag setup, and UTM requirements, and validate deliverables before launch. • Conduct pre- and post-launch QA across all campaign elements; serve as the final quality gate before campaigns go live. • Maintain documentation for all active automated journeys and triggered programs, including trigger logic, decision splits, and dependencies; maintain a tag inventory and audit log across active campaigns. • Monitor lead flow from campaign capture through Inside Sales acceptance; identify and flag routing failures, data gaps, or lifecycle transition issues. • Apply and maintain the SLA framework governing marketing-to-Inside Sales lead handoffs; conduct regular SLA performance check-ins, tracking acceptance rates and rejection reasons, and escalating systemic issues with supporting documentation. • Maintain lead disposition and rejection taxonomy to support clean reporting on lead quality and routing accuracy; apply consistently across both markets, accounting for structural differences in Inside Sales capacity and territory coverage. • Manage campaign and process workflows in the project management tool (e.g., Monday.com), keeping milestone tracking, status, and launch readiness visible to relevant stakeholders. • Track operational health indicators on a regular cadence, including campaign launch cycle times, QA failure rates, tag audit findings, and SLA adherence; bring a structured summary to marketing operations leadership with observations and recommended actions. • Support post-mortem reviews after significant campaign launches or execution failures; partner with the marketing stakeholders to incorporate performance data and funnel outcomes; document findings and translate them into process updates that prevent recurrence. • Perform other related duties as assigned.

🎯 Requirements

• Post-secondary education in Marketing, Business, or a related field. • 3–5 years of experience in marketing automation, campaign operations, or a similar role. • Hands-on experience building and deploying campaigns in an enterprise marketing automation platform (e.g., journeys, email campaigns, data extensions, and send management). • Working knowledge of CRM platforms (e.g., Salesforce) and understanding of lead lifecycle management and Inside Sales workflows. • Experience collaborating with external agency partners and using project management tools (e.g., Asana, Monday.com). • Proficiency with marketing automation tools, including workflow/journey builders, audience segmentation, email deployment, and basic platform scripting. • Understanding of campaign tracking frameworks, including UTMs, tag management, and performance measurement. • Experience maintaining data quality, including list management, segmentation, and suppression logic within MAP/CRM environments. • Ability to manage a mix of high-volume execution tasks and complex automation builds with strong attention to detail and accuracy. • Strong communication skills, including the ability to translate technical concepts, support cross-functional teams, and create clear documentation for processes and governance. • English proficiency is required to support the full North American business. • Legal Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job opening.

🏖️ Benefits

• Culture: Join a supportive and inclusive work environment where collaboration, respect, and open communication are at the core of everything we do. • Competitive Compensation: We offer highly competitive compensation and a total rewards package, ensuring that your hard work and dedication are recognized and rewarded accordingly. • Flexibility: We understand the importance of work-life balance and offer various flexible schedules to help you manage your personal and professional commitments effectively. • Technology: Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends. • Employee Assistance Programs: We care about you! You and your family will have access to LYRA, an industry leading platform that provides comprehensive support and a myriad of resources to help support your physical, mental, financial and social well-being. • Opportunity: A continuous focus on professional development with many opportunities for training & career growth. • Safety Focused: We care about you and have developed a 24/7 safety mindset that is showcased throughout every facet of the organization.