Marketing Automation Specialist

🔥 43 minutes ago

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Dayforce

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

👥 HR Tech

☁️ SaaS

🏢 Enterprise

💰 $1G Post-IPO Debt - Dayforce on 2024-03

HR Tech • SaaS • Enterprise

Dayforce is a cloud-based human capital management (HCM) and workforce management platform offered by Ceridian. It provides integrated payroll, HR, benefits administration, time and attendance, scheduling, and talent management capabilities in a single SaaS application designed for employers to manage the employee lifecycle and payroll processes.

📋 Description

• Set up and manage campaigns, emails, re-sends, landing pages, redirects, and completion actions in Pardot, Braze, and Salesforce. • Configure Pardot Engagement Studio workflows, Salesforce Engagement cadences, and Braze canvases for lead nurturing and client communications. • Build and maintain campaign logic, triggers, flows, and integrations with Salesforce. • Monitor campaign performance in real-time, troubleshoot issues, and implement optimizations to maximize results. • Clean, enhance, and import lead, contact, and account lists from events and vendors. • Clean and segment weekly target lists for our SDR team. • Execute lead scoring, lifecycle stages, and campaign tracking frameworks. • Maintain Salesforce, Pardot, and Braze data hygiene, deduplication, and segmentation accuracy. • Document all marketing workflows, standard operating procedures and best practices. • Build and maintain dashboards to support analysis of campaign performance and KPIs. • Manage day-to-day administration and configuration of Pardot and Braze platforms. • Troubleshoot automation issues, deliverability challenges, and campaign failure. • Manage Salesforce, Pardot, and Braze integrations to other applications such as ZoomInfo, Zoom, and website forms. • Manage profiles and permissions sets for the global marketing teams. • Collaborate with technical Salesforce team on integrations and enhancements.

🎯 Requirements

• Bachelor’s degree in marketing, business, or a related field. • 4+ years of experience in marketing automation, operations or a similar role. • Experience with Salesforce and at least one automation platform (e. g., Pardot, Braze, or similar). • Experience with Salesforce Analytics Studio, Power BI, or similar reporting platforms. • Familiarity with basic Salesforce administration. • Deep understanding of data governance, data hygiene, and CRM best practices. • Experience managing list imports, enrichment tools, and third-party data providers. • Strong analytical skills and proficiency in Excel. • Excellent organizational skills, the ability to manage multiple projects simultaneously, and keen attention to detail. • Effective communicator and collaborator, with the ability to work cross-functionally. • Preferred: Salesforce Certified Administrator, Salesforce Certified Account Engagement (Pardot) Specialist, and/or Braze Certified Practitioner or higher. • Preferred: US Eastern time zone.