Dayforce
5001 - 10000 employees
👥 HR Tech
☁️ SaaS
🏢 Enterprise
💰 $1G Post-IPO Debt - Dayforce on 2024-03
HR Tech • SaaS • Enterprise
Dayforce is a cloud-based human capital management (HCM) platform that provides payroll, HR, workforce management, talent management, scheduling, time and attendance, and benefits administration in a unified SaaS application. It is designed for enterprise and mid-market customers to manage the employee lifecycle and payroll processes in a single system, emphasizing real-time data and compliance support.
Marketing Campaign Analyst
Job not on LinkedIn
🔥 4 minutes ago
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Dayforce
5001 - 10000 employees
👥 HR Tech
☁️ SaaS
🏢 Enterprise
💰 $1G Post-IPO Debt - Dayforce on 2024-03
HR Tech • SaaS • Enterprise
Dayforce is a cloud-based human capital management (HCM) platform that provides payroll, HR, workforce management, talent management, scheduling, time and attendance, and benefits administration in a unified SaaS application. It is designed for enterprise and mid-market customers to manage the employee lifecycle and payroll processes in a single system, emphasizing real-time data and compliance support.
📋 Description
• Analyze marketing campaign performance across multiple channels (e.g., paid and owned digital, CRM, email) • Identify trends in patient acquisition, conversion, and retention performance • Develop insights and recommendations to improve campaign effectiveness and ROI • Segment patient and prospect populations to support targeting and messaging optimization • Support forecasting and performance tracking for ongoing campaigns • Present clear, concise performance summaries to Marketing and cross-functional stakeholders • Build and maintain marketing performance dashboards and reporting • Support development of KPIs, measurement frameworks, and reporting standards • Conduct campaign analysis including A/B testing and basic lift/impact measurement • Ensure consistency and accuracy of marketing performance data across sources • Standardize recurring reporting across campaigns, channels, and practices
🎯 Requirements
• Bachelor’s degree in Marketing, Business, Economics, Statistics or related field. • 3–6+ years of experience in marketing analytics, campaign analytics, or related role • Experience in healthcare, optical, or multi-location retail environments preferred • Strong SQL skills for data extraction and analysis • Experience with Power BI or similar data visualization tools • Familiarity with marketing platforms (CRM, email marketing tools, digital advertising platforms) • Experience with Google Analytics or similar web analytics tools • Understanding of marketing KPIs, campaign performance metrics, and testing concepts
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