CRM Analyst

Job not on LinkedIn

🔥 0 minutes ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

🗣️🇧🇷🇵🇹 Portuguese Required

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Logo of Dental Speed Graph

Dental Speed Graph

501 - 1000 employees

Founded 1998

🛒 Retail

📣 Marketing

🤝 B2B

Retail • Marketing • B2B

Dental Speed Graph is a Brazilian dental marketing and supply company. It began by producing printed materials for relationship marketing and grew into a leading dental marketing firm in Brazil, offering patient-fidelity tools and services for dental practices. In the last few years it expanded to carry major market brands of consumables, peripherals, equipment, and utilities, positioning itself as a full-service supplier for dental clinics while emphasizing customer delight and exemplary service.

📋 Description

• Plan and execute multichannel CRM strategies aligned with business objectives, defining hypotheses, segmentation criteria, and tests for continuous optimization • Prepare communication briefs for campaigns and customer journeys, ensuring consistency with the strategy and alignment with Creative and Content teams • Develop logic-based segments that take value, behavior, and lifecycle into account • Implement automated campaigns and journeys in the CRM platform, ensuring proper configuration and integration with other systems • Monitor and analyze campaign results, providing recommendations to optimize content, strategy, and overall performance • Ensure that all stages involved in assigned initiatives and projects are completed on time and aligned with business objectives • Consolidate insights and learnings into structured reports, maintaining historical records to support strategy development and continuous process improvement • Collaborate with Marketing, Product, and Sales teams

🎯 Requirements

• Bachelor's degree completed • Previous experience in CRM, with both strategic and operational responsibilities • Previous experience with CRM platforms • Intermediate Excel skills • Experience with A/B testing, including hypothesis definition, variant development, and results analysis • Understanding of CRM metrics, including open rate, CTR, CTOR, and conversion rate

🏖️ Benefits

• Health insurance (Unimed) • Dental insurance (Bradesco Dental) • Pharmacy benefit • Zenklub: emotional support and sessions with specialists • Life insurance • Gympass (Wellhub) • Profit-sharing and results-based bonus (PLR) • Meal and food allowance • Home office allowance • Birthday month day off • Baby gift basket for new mothers and fathers • School kit for employees' school-age children • Christmas gift card • 50% discount on CA Clear Aligner aligners • 20% discount on purchases from our Utilidades Clínicas e-commerce store • Corporate education platform • Welcoming environment, strong collaboration, positive energy, and genuine growth opportunities

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