Senior CRM Analyst

Job not on LinkedIn

🔥 0 minutes ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟠 Senior

🏆 Customer Success

👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Neon

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

💼 Consulting

🛡️ Insurance

💳 Fintech

Consulting • Insurance • Fintech

Neon is a Brazilian financial technology company that offers a comprehensive digital financial service through a mobile app. As an authorized payment institution by the Central Bank of Brazil, Neon provides customers with a digital account service, credit cards without annual fees, investment options like CDBs, personal loans, and various financial solutions for individuals and businesses, including MEI services. Their app facilitates easy financial management by integrating services such as virtual cards for secure online transactions, cashback on purchases, and the practical use of Pix for instant transfers. Although not a digital bank, Neon offers banking-like services powered by technology to promote financial innovation while ensuring high standards of security for its users.

📋 Description

• Develop and lead the acquisition and retention strategy for Neon’s Investment products through CRM. • Drive ongoing customer engagement with Neon’s Investment portfolio. • Manage and segment the customer base, applying clustering intelligence to personalize customer communication journeys. • Execute, measure, and analyze tests, communication journeys, and in-app and out-of-app campaigns to rapidly refine CRM strategies. • Collaborate with cross-functional teams, generating CRM insights that support and guide Product, Design, and Growth teams. • Develop and lead action plans focused on customer-base engagement and the rollout of acquisition and retention strategies.

🎯 Requirements

• Bachelor’s degree completed. • Solid, established experience in CRM positions, with maturity appropriate for a Senior-level role. • Practical, proven experience designing customer retention and engagement strategies. • Proficiency in Salesforce Marketing Cloud, particularly Automation Studio, Content Builder, and Journey Builder. • Proficiency in testing methodologies applied to Growth and CRM, including A/B testing, control-group definition, campaign measurement, and lift calculation. • Knowledge of SQL and data-manipulation tools, enabling autonomy in customer analysis and segmentation. • Strong project-management skills, ownership, and organizational ability to lead complex initiatives independently. • Sharp analytical perspective and business orientation, with the ability to translate data and usage behavior into loyalty strategies. • Experience or knowledge using generative or predictive Artificial Intelligence tools to optimize workflows, personalize content, and generate predictive CRM insights is desirable. • Professional experience or project involvement in Insurance. • Experience with Mixpanel and GitHub.

🏖️ Benefits

• Medical and dental insurance • Meal and food allowance • Life insurance • Home office equipment allowance • Gympass: network of gyms and online classes • Daycare or nanny allowance • Extended parental leave • Open English: discounted lesson packages for all Neowners and their dependents • Discounts on MBA programs and specializations at USP ESALQ • Betterfly: wellness platform • Alô Cafuné: psychological support program • Epharma: discounts of up to 50% on medications • Allya: partner network offering discounts at pharmacies, supermarkets, and other establishments • Coworking space access, according to internal policy • Semiannual performance and culture review cycle • Ongoing feedback and support for your individual development plan • Decola: internal mobility program • Onflow: internal knowledge network • Access to payroll-deducted loans • Free cashback